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Where Does The Apple Watch Go Next?



Apple is widely expected to announce the latest iteration of the Apple Watch on Tuesday, presumably called the Apple Watch Series 5, if the naming conventions hold out. But where does Apple even take the Watch next? What improvements can it possibly make that will turn it into the kind of product that Series 4 (or even Series 3 or Series 2) owners will rush out and upgrade to?

Part of the issue is the current Watch’s lack of competition. Apple dominates the smartwatch industry to an almost absurd level: last year, it accounted for more than half the total sales of all smartwatches, selling more than twice as many as Samsung and Fitbit — the number two and three spots on the leaderboard — combined, according to Strategy Analytics.

Apple’s also coming off a major redesign for the Apple Watch last year, the first it’s ever done since introducing the product back in 2015, which means that the Series 5 models will almost certainly continue using the Series 4 design instead of something new. It’s particularly telling that the biggest updates rumored for the Apple Watch this year are either cosmetic — like the leaked titanium and ceramic cases — or software based, like the standalone App Store and rumored sleep tracking.

Earlier Watch updates didn’t have quite the same issue, thanks to the laundry list of features that were missing, such as proper waterproofing, functional microphones and speakers, and a standalone LTE connection that would untether it from an iPhone. But now the Watch has all those things already, and the list of missing features that Apple could add this year is starting to look slimmer and slimmer.

That’s not to say that the Watch is perfect, of course. Battery life still falls short compared to the week-long numbers reached by Fitbit’s Versa line. Siri is still frustratingly inconsistent, which is an issue when it’s also the only real means of text entry due to the small screen size. And of course, the holy grail of any smartwatch — an always-on display that doesn’t require sweeping hand contortions to show the time — still remains far out of Apple’s reach.

But the features that are rumored to be coming to this year’s Apple Watch may also show the way forward. As Apple famously announced when it first launched the Watch, the very fact that it’s constantly on your wrist makes it “the most personal device ever” from the company. New styles and materials that let you match a new Watch to your aesthetic is one way Apple can help realize that goal. New health features, like sleep and period tracking, are another.

Apple is so far ahead that the only real competitor for a new Apple Watch is an old one, especially once you factor in the software lock-in — Apple (naturally) lets it own Watches integrate much more deeply with iPhones than any competitors, making it the de-facto option for hundreds of millions of iPhone customers out there. Plus Apple’s industry-leading support for older hardware, with the upcoming watchOS 6 set to be available on all but the very first generation of the Apple Watch, means that Apple needs to have compelling reasons to persuade current customers to buy a new one.

But without more meaningful competition pushing it forward, it’s possible that Apple can just continue to coast with its massive market lead and iterative upgrades. Like the saying goes: if it ain’t broke, don’t fix it.

Source: The Verge


Motorola Releases Fold-able Smartphone – Razr.



We all remember the classic Motorola Razr V3 clamshell phone from the early days of the millennium. Now, in the age of foldable screens, Motorola reinvented the device and introduced the all-new Motorola Razr with a 6.2” foldable panel on the inside.

The Razr runs on the mid-range Snapdragon 710, coupled with 6GB RAM and 128GB of storage. There are only two cameras on the phone - one on the outside of the flip part and another on the inside, tucked inside a notch (yes, really).

The main shooter is 16 MP f/1.7 with EIS, Dual Pixel AF, and Laser AF. It is coupled with dual-LED flash. The selfie shooter is 5 MP f/2.0 with no flash, but the screen can be used to light up your face in the dark.

The biggest talking point of this device is the foldable panel. It is pOLED with a 21:9 ratio and has the marketing name Cinemavision and a resolution of 2142 x 876 pixels. There is another Quick View screen on the outside of the device with a 2.7” OLED panel and a resolution of 600 x 800 pixels.

The good thing about the secondary display is you it lets you use the phone without unfolding it for almost all important features like calls, taking selfies, turning some basic settings off/on and talking to the Google Assistant.

Motorola equipped the Razr with a 2,510 mAh battery that should top up in no time with the 15W TurboPower charging. The OS is Android Pie and it comes with all the Google services you need.

Offered in one color - Noir Black - the Razr is expected to cost $1,500. Motorola is yet to officially confirm the price and announce an actual launch date.

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SoundCloud Launches Promote Tool For Artistes.



BERLIN, GERMANY - European online audio distribution platform and music sharing website, SoundCloud, has, On Tuesday (Nov. 12), launched "Promote on SoundCloud" to help users of the platform push their tracks to a wide range of listeners off the platform

The new feature is a self-service tool that enables artists to boost their original songs to the top of listeners’ feeds and mobile homepages. Users can promote tracks directly to fans in real time, distribute releases to their audience across all major music services and get paid for plays both on SoundCloud and other streaming platforms.

The tool sets SoundCloud apart from most other streaming services by giving artists and creators more control over their content and marketing strategies. It also serves as a step further on SoundCloud’s Premier monetisation programme whose core selling point is that it enables artists to monetise their music on the platform and, according to SoundCloud, earn better pay-outs.

The scheme works similar to Facebook advertising. You tell SoundCloud who you want to target your track to and how much you want to spend getting it in front of them. The track will then be boosted up to the top of users’ streams and on their mobile homepages. Promoted tracks on SoundCloud are not new, but this opens the option up to more musicians.

With Promote on SoundCloud, the company’s chief product officer, Gilles BianRosa, said, creators can set their own budget and choose from a variety of advanced targeting options to help drive track plays, reach more diverse listener groups and build real-time, interactive connections with their fans.

Gilles BianRosa

The power of promotion is in the hands of creators whenever they want to elevate new tracks, fuel excitement for upcoming album releases, or build local market buzz in advance of tour dates.

He added that, promote on SoundCloud is an important addition to SoundCloud Premier, which offers creators wide distribution, more earning potential, and now, a way to proactively promote their music on SoundCloud, explaining that, creators get the added benefit of combining Promote on SoundCloud reports with SoundCloud stats to see comprehensive engagement data, a unique capability for creators who choose SoundCloud.

The company has been making moves this year to build up its subscription business – most notably appointing Anthony Gabriele as its SVP of subscriptions and marketing (he was formerly director of subscription marketing at Apple) – and the addition of new tools like these for creators is part of that wider thrust. There have been some interesting moves in this whole area recently to give creators and copyright owners more control over their own on-platform promotion.

Compare what SoundCloud has done to what Spotify launched in beta last month to let artist teams pay to promote releases to both free and paying users. Both companies need to build up revenues and are under growing pressure to let acts and labels have more control over the promotion of their own music on these platforms. While artists and copyright owners will always demand more control and feel the services could let them in closer to the centre of things, but these moves from Spotify and SoundCloud are certainly heading in the right direction.

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Ayoba Messaging Platform, Powered By MTN, Reaches 1M Active Users.



JOHANNESBURG – MTN Group today announced that its instant messaging platform, Ayoba has reached 1 million monthly active users. Ayoba is an advanced communications application localised for African and Middle East consumer needs, under an independent Over the Top (OTT) brand with unique features for MTN customers. The app supports many local languages spoken across the MTN markets including isiZulu, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and English.

MTN, together with its partners, is driven to improve access to affordable communications to ensure that people in its markets can reap the social, economic and developmental dividends of being online. Ayoba underscores this goal to bring more people into the digital world by providing them with affordable and simplified digital communication services.

Some of its key features and offerings are: Local languages: Ayoba is available in the top local languages in the markets where the offering has launched, Chat now: Users can instantly send and receive text and voice messages with any of their contacts regardless of device type or network, Security: End-to-end encryption means that messages in a conversation cannot be read by anyone else, Chat with everyone: Users can send SMS text messages with anyone in their contact list, regardless of whether they've installed Ayoba or not, Channels: Users can subscribe to Channels for locally relevant content across various categories, Money transfers: Users will be able to make and receive payments via Mobile Money (coming soon).

Commenting on the milestone, MTN Group President and CEO, Rob Shuter said, “We believe that our customers in Africa and the Middle East deserve a communication platform that expresses our unique voice, honours our rich identity through local languages, and addresses our customers’ specific needs and challenges by offering a data-included offering for MTN users, Mobile Money transfers (coming soon) and locally relevant content via channels.”

The platform which was launched earlier this year is now operational in 8 MTN markets, namely: Cameroon, Cote d’Ivoire, Congo Brazzaville, Nigeria, Ghana, Guinea Bissau, Afghanistan and South Africa. Ayoba is also available across multiple markets on the Google Play Store and via the Ayoba website as an OTT offering.

As part of continuous efforts to enhance its offerings, Ayoba will be adding more features in the future. “Ayoba is also working on building an open digital platform that will enable third party innovation. This will ensure that we offer a rich diversified experience on the platform, enabling us to deliver more value to our users, empower local developers and create local experiences that are optimised for local communities,” explains David Gilarranz, CEO MTN Digital.

Gilarranz adds that in addition to the number of exciting innovations on the cards Ayoba plans to expand to the rest of MTN’s markets, and other territories across the globe. Before the end of the year, Ayoba will go live in Guinea Conakry, Liberia, Benin and Rwanda.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our 244 million customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in our data, fintech and digital businesses.

For more information, please contact:
Nompilo Morafo on +27 (0) 83 212 4022 |
Karen Byamugisha on +27 (0) 83 214 3685 |
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Tesla Pickup Truck To Be Priced Below $50,000



According to Tesla CEO Elon Musk, the upcoming Tesla truck will have a target price of under $50,000. This seems an impossible figure given the fact that other Tesla products (aside from the Model 3) start at a price that’s much higher. However, Musk stated this in a recent Ride The Lightning Podcast:

“You should be able to buy a really great truck for $49k or less.”

Musk added that the capabilities of the Tesla truck will be unmatched, though its appearance might be a bit over-the-top for a typical truck buyer.

If that price turns out to be true, then yes indeed the Tesla truck will beat the Rivian R1T and electric trucks from Ford and others, too.
More Tesla News

In the past, Musk commented on the abilities of the Ram truck, stating that it’ll be more or less toy-like compared to the Tesla truck. Range of the Tesla truck is expected to be around 500 miles. The unveiling is set for sometime later this year.

In top-level trim, it should boast a range of between 400 and 500 miles, possibly more. As one might suspect, it will be all-wheel drive with a motor for each axle. Musk also noted that the suspension will dynamically adjust according to its load. Being electric and a truck means it will have lots of torque. While we can’t say how much, exactly, we can point out that Musk once tweeted that it could tow 300,000 pounds.

Regarding the look, there’s been any number of renders of a possible Tesla truck produced over the past couple of years, but we’ve yet to see the actual truck to really have an idea of what it will look like, though Musk does say it’ll have a certain sort of sci-fi appearance.

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