“Fashion they say is what you buy, but style is what you do with it”. For the past four years, one amazing lady has been doing magic in creating the visual style and appearance of the most decorated rapper in Africa – Sarkodie and some other international acts and has made a business out of it.
Ghanaian born, but UK raised and based Nana Odum, popularly known as TrendyRail, a full time stylist whose passion got flared up by a happenstance during her five years’ work experience as a visual Merchandiser. Her love for styling has now led to building a business out of her passion.
The now pro stylist who started off in 2014, but branded properly to position herself well in 2015 traced her creativity to her bloodline, saying, almost everyone in her family is creative in some sort of way. To oust the fear of being an ordinary stylist, TrendyRail goes out of her way to make her style have a perfect blend of antiquity while the essential 21st ubiquitous looks are not downplayed.
TrendyRail since the inception of her rocky journey to becoming an accepted name in the styling, space have had her ups and downs, but certainly, styling an artist you don’t like seemed like the height of the rock right. That’s how she met her now cash cow client, Sarkodie.
“I got a called to Style Sarkodie by a director I had previously worked with. Since I wasn’t really a fan of his music, I was a little on the edge. It was more like emotions v’s Money.” She said with a smile. “I obviously choose money! But imagine being on set and you are there to style somebody you don’t like? It was soo funny because he noticed it too. To cut a long story short, he was soo fun to be around and my opinion completely changed. He then became my client after I styled him for “Tonga – Joey B Ft Sarkodie.” Sark is more or less my Big brother now.” Shared by TrendyReail on her first working experience with Sarkodie.
The daring stylist who has over the years worked with the likes of Sarkodie, Stonebwoy, Wande Coal, Koredo Bello, Kuami Eugene, Kidi and MzVee has changed the face of artistic looks and artiste appearance. She is poised on expanding her territories, but faced with some impervious; understanding the need for a stylist by arts, funds as well as the will to stand out.
Responding to why she has not worked with more Ghanaian celebrities, she said. “This answer might rub some people the wrong way, but I must be honest! It will be a dream come true to have a few clients in Ghana but I’ve come to realize that Ghanaians love luxury, but the majority of them doesn’t want to pay for that luxury. Some are under the impression that “Tagging you” will bring you numbers on social media, but I’m sorry, these numbers on social media does not bring money to my table.”
She continued saying, “I’ve had meetings with a few, but I feel like they just don’t get the essence of it. Branding is the foundation of every creative, so if you don’t take it seriously you will definitely become mediocre. I prefer one client who understands and knows the worth of their brand. This type of client is worth my time and I will be more than happy to invest my creativity.”
TrendyRail is open to working with other artists on the continent if approached with a good deal. Be on the lookout for her new creations which will soon be released. Check our some of her works below.
Follow her oh Twitter: TrendyRail and Instagram: trendyrail.
Aphia Sakyi Outdoors Exclusive Year of Return Fashion Line Dubbed ‘Still I Rise’.
Having toured fashion shows across the globe and collaborated with American celebrities; Ciara, Tiffany Haddish and Janet Jackson, award winning Ghanaian fashion designer Aphia Sakyi is set to introduce her latest accessory collection, dubbed ‘STILL I RISE’.
When asked what inspired this new fashion line, Aphia quoted a famous liberation quote enshrined on the walls of the Elmina Castle.
She averred in a very calm tone, “In everlasting memory of the anguish of our ancestors, our latest collection labeled ‘STILL I RISE’ tells the story of African humanity through our luxurious accessory pieces.”
May those who died, rest in peace.
May those who return, find their roots.
May they never again perpetrate such injustice against humanity. We the living, vow to uphold this.
The new collection, according to Aphia is intended to honor black liberators of African descent in commemoration of the Year of Return.
Aphia hopes this new collection will afford her further global impact and compliment her long time conviction of supporting talented but needy fashion designers to materialize their ambitions.
Former Miss Malaika; Eirene Binabiba Launches ENB Foundation.
2014 Miss Malaika Queen, Eirene Binabiba has officially launched the ENB foundation, a non-profit organization that is focused on conducting sustainable development projects in deprived communities to promote development as well as tackle issues relating to women and children.
According to the 2015 Ghana Labor Force survey report, commissioned by the Ghana statistical service, revealed that about 1.2 million people in Ghana are unemployed and out of that number 714,916 are females.
The United Nations (UN) also revealed that, 57 million children remain out of school and majority school dropout cases are as a result of lack of funding thereby cutting short their dreams and aspirations. Another crucial issue deprived communities face, has to do with accessing basic clothing and social amenities.
The ENB Foundation seeks to tackle these issues by focusing on three (3) core projects annually; The (Learn a skill; Earn a living); a women’s economic empowerment project, where resource persons and volunteers would equip the women in deprived communities with entrepreneurial skills to encourage self dependency.
The Cloth and Comm Project (clothing and community); this project seeks to help provide clothing needs and basic amenities to deprived communities. Notre future (our future); this project will assist brilliant but needy children through school by offering them scholarships and creating mentorship programs which would serve as a step to help them realize their career goals and aspirations.
The ENB Foundation expresses its’ readiness to partner with companies, other NGO’s and sponsors that have similar concerns of conducting sustainable development projects in deprived communities, to enable the foundation to achieve their vision of being at the forefront of impact, empowerment, and development globally.
Wendy Shay, Edem, Kuami Eugene, Yaa Pono To Headline Jack Daniel’s Music Fest
Jack Daniel’s has unveiled the official artist lineup for Jack Daniel’s Music Fest, Accra’s Biggest Street Music Festival, set to take place on the 25th of August on the main street of Plot 7 in Nyaniba Estates, Osu starting at 5:00 PM. In alignment with Jack Daniel’s long history of affiliations with iconic musicians, this free concert will celebrate the originality of Ghanaian music featuring live performances from some of Ghana’s top artists including Kuami Eugene, Wendy Shay, Edem, Yaa Pono, Kofi Mole, Dope Nation, Tulenkey, Quamina MP, Ara B, Epixode, DJSky and more.
“The Jack Daniel’s Music Fest will celebrate the Ghanaian music scene which remains one of the most vibrant in Africa. The popularity of dancehall, hiplife, and dynamic young artists in Ghana who are constantly reinventing music genres has contributed immensely to the growth of the industry in a way that has never been seen before. Jack Daniel’s is thrilled to provide a platform for the community to enjoy an evening of live music with some amazing artists,” shares Richard Bouclaous, the Jack Daniel’s Ghana, Brand Manager.
Jack Daniel’s Music Fest Full Artist Line up
• Kuami Eugene • Wendy Shay • Edem • Yaa Pono • Kofi Mole • Dope Nation • Tulenkey • Quamina MP • Ara B • Epixode • DJ Romeo • DJ Sky • Opanka • Ras Kuuku • Wisa Greid • Dahlin Gorge • Joni Blaze • Champagne Lee • DJ Sly
Jack Daniel’s Music Fest is powered by Watsup TV. Attendees must be age 18+. Visit Jack Daniel’s Facebook Page for more information: https://www.facebook.com/jackdanielsghana
About Jack Daniel’s
Jack Daniel's is a brand of Tennessee whiskey and the top-selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956.
Jack Daniel’s Hosts JD Music Fest, Accra’s Biggest Street Music Festival
Jack Daniel’s is set to launch JD MUSIC FEST Accra’s biggest street music festival on the 25th of August, to celebrate the authenticity and independence of Ghanaian music. The free concert will transform the streets of Osu Close into a buzzing arena of live afro beats, dance hall and electro music featuring some of Ghana’s up and coming acts.
“Jack Daniel’s has been a supporter of live music for over 150 years, music has always been a part of the brand’s DNA. Jack Daniel’s history with music goes all the way back to its founder Jasper Newton “Jack” Daniel who was a great lover of music. With JD Music Fest, Jack Daniel’s will celebrate it’s musical heritage through Ghanaian music and artists as a reflection of the motto: “Have it Jack’s Way. On the Rocks, with Great Music in Great Company,” shares Richard Bouclaous, the Jack Daniel’s Ghana, Brand Manager.
Jack Daniel’s comes from America’s oldest registered distillery, the Jack Daniel Distillery founded in 1866 by Mr. Jack Daniel in Lynchburg , Tennessee and is one of the most well-known producers of whiskey in the world. Jack Daniel’s Tennessee Whiskey is made with the finest corn, rye and barley malt and has a distinctive character that is the result of natural fermentation, careful distillation, and use of the Distillery’s iron-free water from the Cave Spring that runs at a constant 56° F.
Jack Daniel’s has sponsored and hosted music festivals and concerts worldwide and has had close friendships with legendary musical artists such as Frank Sinatra, Florence and the Machine and Franz Ferdinard to name a few. In Ghana, the brand has hosted the JD NightLife Awards Ceremony to award Ghanaians and organisations in the nightlife industry that reflect the Jack Daniel’s brand values.
“We are thrilled to host JD Music Fest to provide an opportunity for lovers of music and Jack Daniel’s to celebrate Ghana’s thriving music scene in the heart of the community. Jack Daniel’s has one of the most enduring relationships between a brand and popular music which has contributed to the brand as an icon. The festival line up will feature many Ghanaian artists and DJs who are also on their way to icon status, ” adds Bouclaous.
JD Music Fest will be a free street music festival held on the 25th August in Osu Close. Attendees must be age 21 and older to gain admission. Please visit Jack Daniels Facebook Page for more information.
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