Senegalese fashion designer Sarah Diouf, whose Tongoro designs were catapulted to fame after being spotted on Beyonce, has vowed to to expand production in Senegal and train local tailors to translate her brand’s success into jobs for artisans.
Founded in 2016, Tongoro is a ready-to-wear label dedicated to the development of Senegal. The label made headlines last year when Beyonce wore Tongoro patterned dresses and wide-leg pants on vacation in Italy last year.
The 31-year-old Dakar-based designer was then asked to make a custom design for Beyonce, who wore a Tongoro suit and dressed her dancers in its jewellery in her “Spirit” music video for “The Lion King” film.
The Senegalese capital of Dakar is known for its vibrant fashion scene but most tailors are self-taught, work on street corners and have no way to reach a wider customer base.
Rising demand for “Made in Africa” fashion has not yet benefited many people in Senegal, according to Sarah Diouf, who employs only seven tailors so far. With more local training and online sales, she thinks Senegal’s clothing industry can grow.
Sarah Diouf said: “For me, the Beyonce storyline is opening the conversation and opening doors.
“We have so much talent, but I think we just need a little bit more structure to take it to the next level.”
By sourcing its materials from across the African continent and working with local tailors, Tongoro’s long-term goal is to create “a new dynamic for Africa-based manufacturing”, as well as foster the economic and social development of artisanal workers in Western Africa.
After Tongoro was featured in Elle and Vogue magazines, Sarah Diouf recognised its potential to sell worldwide. She plans to scale up next year and eventually open a production facility with 100 to 150 tailors.
She added: “It’s very important for me to create an ecosystem where everyone can benefit from what I do.”
Adut Akech Wins Model Of The Year At 2019 British Fashion Awards.
South Sudanese Star model Adut Akech was named 'Model of the Year' at last night's star-studded British Fashion Awards in London, earning her one of the biggest accolades during this year's ceremony.
The 19-year-old, South Sudanese-born model, beat out the likes of Adwoa Aboah, Kaia Gerber and Winnie Harlow to claim the recognition.
During her acceptance speech, Akech, who moved with her family to Australia as a young girl after fleeing South Sudan, touched on the need for better representation of women who look like her in the fashion industry. "It is important for all of us to remember that someone like me winning this award is a rarity," she said.
"This is for the young women and men who found representation and validation in my work. I want them to never be afraid of dreaming big like I once did."
The model has openly called out racism in the fashion industry in the past. Back in August, she called out Australia's Who Magazine after they published a story about her with a picture of a different model. "I feel as though this would've not have happened to a white model," she said at the time. "Not only do I personally feel insulted and disrespected, but I feel like my entire race has been disrespected," she added.
According to The Independent, the star model received a standing ovation after delivering her speech. Several artists, models, designers and more attended the ceremony (sometimes referred to as the 'Oscars of British Fashion), which took place at Royal Albert Hall, including Rihanna who won the Urban Luxe award for her label FENTY, which launched this year. The award was presented to her by Janet Jackson.
Several other fashion icons, including Naomi Campbell, Tracee Ellis Ross, British Vogue's Editor-In-ChIef Edward Enninful and plenty others were also in attendance for last night's awards. Check out some more of the action and standout looks below.
(PHOTOS): Araba Sey Organizes Clean-up Exercise As Ghana Beach Soccer Sanitation Ambassador.
Ghanaian international fashion model, motivational speaker and youth mentor; Miss Araba Sey has been unveiled as an Ambassador for the Ghana Beach Soccer Sanitation Campaign.
A brief unveiling ceremony took place at the Oasis Beach Resort, Cape Coast on Saturday, 30th November 2019 after a morning clean up followed by a sanitation and environmental awareness workshop.
The multiple award winning model, Araba Sey expressed her delight at the Ambassadorship, describing it as call to duty which she would approach with all seriousness, passion and dedication.
Since 2011 when the first ever Ghana Beach Soccer League kicked off, officials and players of registered clubs have been actively involved in community sanitation exercises in line with the association’s “Communities Engagement Policy” (CEP).
The program was jointly organised by Envirosan and Oasis Beach management, staff, beach groundsmen, players, officials with children from the local community also participating.
Coordinator for Envirosan, Jennifer Dery confirmed that other non coastal communities would be visited by her outfit in the coming weeks and months as the campaign intensifies.
GlennSamm Wins YEA 2019 Fashion Personality of the Year.
Ghanaian walking artist, GlennSamm won the fashion personality of the year category at the Youth Excellence Awards 2019 held at Silver Star Tower, November 16, 2019.
The fashion icon with a tremendous global appeal, known in real life as Glenn Samuel Semakor won the enviable award in a stiff competition that had other equally deserving fashion super-powers in the category.
Addressing the audience and supporters of the event, the Afro-futuristic extended his heartfelt appreciation all his fans and other collaborators within the fast-rising creative hub, Kvngsofthenewschool who helped him attain this laurel.
Glenn further urged his supporters to be on the lookout for new mind-boggling art installations which will transcend the conscious and positive image of Africa to the world.
Ghanaian Top Model Prisca Abah Speaks At Sustainable Rice Platform Conference In Thailand.
UN Youth Ambassador SDG 12 Prisca Abah has addressed delegates at the 2nd Global Sustainable Rice Conference and Exhibition held at United Nation Conference Centre in Bangkok, Thailand.
Ms Abah highlighted the best way to involve and engage unskilled youth in the rice value chain which she said is critical for the reduction of poverty in Africa and across the world.
The top model who is also the UN Youth Ambassador talked about Farming families, Training and extension program, senior extension workers and Young field data monitors.
The beautiful Ms Abah has had an amazing experience of working with some of the best designers, photographers and also walks on some of the biggest shows in Africa, including Planefocusgh; Wale Visuals (Nigeria); Jameswyner (Nigeria); Vine imagery; Frame it photography; JoehSey photography; and Dwain Hubbard (South Africa). Ejiro Amos Tafiri; Çharlotte prive; Melanie_Crane; Bello Edu; Nicolinegh; Quophi Akotuah; Adeziwavade; Larry J; Nallem Clothing; among others.
Ms Abah also acquired a few acting skills to her career and has had the chance to work with African Screen legend, Yvonne Nelson on her movie titled – “In April”. She did a commercial with Bismark the joke for Storm energy drink, as well as ‘New Life Cream.’ Ms Abah was granted a diplomatic certificate from World Academy of Human science as a representing spokesperson in Ghana.
She's won multiple and notable awards, such as SSA(South South Achievers Awards )International Model Of the year 2019, GMIA (Ghana Modeling Industry Award)Top Model of the year 2018/2019, GOWA (Ghana Outstanding Woman Awards)Model Woman Of the year 2018 and Afroma Runway/Female Model Of the Year 2017.
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