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Seagram’s Imperial Blue Debuts In Ghana, Set To Strengthen Its Presence In Sub-Saharan Africa.



Perfect blend of quality grain spirits and imported scotch malts, Seagram’s Imperial Blue whisky has been officially launched in Ghana on October 4th, 2019. On this day, a few carefully selected whisky lovers, key customers and media were invited to an exclusive launch event to sample for the first time the newest addition to the Pernod Ricard Ghana portfolio.

During the event, Gregory Leymarie, Managing Director of Pernod Ricard West Africa said: “True to Joseph Seagram’s uncompromising pursue of excellence when he created his distillery in 1857 in Canada, Seagram’s Imperial Blue was launched in 1997 in India and has become since then, not just one of the largest but also amongst the fastest growing whiskies in the world! In addition to its indisputable quality, its affordability makes it the go-to option for the young and vibrant Ghanaian whisky loving individual. This is one of the many reasons why we strongly believe in this market’s solid potential.”

Ghana is the 36th country in the world in which Imperial Blue has been launched successfully. The brand is indeed the world’s third largest selling whisky* and is also the largest volume contributor to the Pernod Ricard Group globally. It is a testament to the consumers ‘love for the brand which has kept growing throughout the two-decades of its existence: over 3500 bottles of Imperial blue are sold every minute !

Commenting on the penetration of the brand in Ghana, Mr. Kartik Mohindra, Chief Marketing officer of Pernod Ricard India, said, “Ghana has the highest per capita GDP in West Africa, which makes it one of the most critical markets for us. We are excited by the business potential & size of the market. We are proud to introduce Seagram’s Imperial Blue to the relatively young population of Ghana. This launch is hence crucial to help fulfil our ambition of becoming the leader in the mainstream spirits market among the emerging middle class within the next 5 years.”

Imperial Blue Whisky is the winner of Monde Selection Gold Award (Bruxelles) 2018 for its quality. It has also won Gold & Bronze awards at Abby’s (presented by the Advertising Agencies Association of India (AAAI) for its iconic brand communication strategy.

Make sure to experience Seagram’s Imperial Blue, available soon at your neighborhood store !

About Pernod Ricard

Pernod Ricard is the world’s no. 2 in wines and spirits. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions. Pernod Ricard holds one of the most prestigious brand portfolio comprising of : Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wines like Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organization. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.


Stonebwoy Confirmed For AFRIMAs Music Village, Lagos.



LAGOS STATE, NIGERIA - The All Africa Music Awards (AFRIMAs) are set to thrill music lovers to an array of more than 30 African artists at the AFRIMAs Music Village at Agege Stadium in Lagos on 21 November. Ghanaian musician Stonebwoy will join more than 30 African artists at the 2019 AFRIMAs Music Village in Lagos on 21 November.

The line-up includes top music stars from across the five African regions and the diaspora. Some of the artists are past winners and current nominees of the pan-African awards. The event, which is expected to run into the early hours of Friday morning, will also host performances from upcoming artists.

Confirmed artists include Tiwa Savage (Nigeria), Stonebwoy (Ghana), Nasty C (South Africa), Sho Madjozi (South Africa), Master KG (South Africa), Awilo Longomba (DRC), Sauti Sol (Kenya), Rayvanny (Tanzania), Daphné (Cameroon), Anna Jone (Angola), Toofan (Togo), Aminux (Morocco) and Kanvee Adams (Liberia).

The Nigerian artists who will be sharing the stage with their African counterparts are 2Baba, Teni, YCee, Pasuma Wonder, Rudeboy, Saheed Osupa, Small Doctor, Skiibi, Niniola, Falz, DJ Spinall and Mr P. Others are DJ Cuppy, 9ice, Fireboy, Atawewe, Harrysong,, Obesere, Slimcase, Mr Reel, Mayorkun, Reminisce and DJ Neptune ad

“It is no doubt this year's AFRIMA Music Village attendees will leave with utmost fulfilment," AFRIMAs head of media Sola Dada said.

"The decision by the AFRIMAs international committee to change venue and take the concert closer to the grassroots in Agege Stadium, mainland Lagos, where diehard and loyal music lovers are, is to avail them the opportunity to experience their favourite African stars perform live on stage.

"From its inception, the concert has catered to its audience, creating an experience that stays with them for a long time. The previous edition in Ghana at the 100 000-capacity Independence Square in Accra left the crowd yearning for more, and the sixth edition will surely surpass previous ones."

Concertgoers will need to buy an official AFRIMAs T-shit at 2 000 naira ($5.50) here to attend he concert, which starts at 6pm. The 2019 edition of the AFRIMAs take place at Eko Hotel on 23 November.

© 2019 www.georgebritton.comAll rights reserved. The use of the articles from this web portal is allowed only when quoting the source – As information presented on this website may be distributed or copied.

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KelvynBoy Readies For December With An Overwhelming List Of Shows.



GREATER ACCRA, GHANA - Following an abrupt termination of his contract by Burniton Music Group (B.M.G) - talent management, recording and distribution hub for breach of classified details, Kelvyn Brown, known within the entertainment habitat as, Kelvyn Boy, has not given up on his musicianship, as he's been billed to thrill patrons at a host of events this festive season.

Rumored to be managed by Blakk Cedi (former Stonebwoy's manager, now an agent) and signed on to Blakk Arm Group, a record label owned by Blakk Cedi, the young lad is still on his fit and will be thrilling fans at some major events in Ghana, including Welcome To Sowutuom, John Agyekum Kufour Concert, Manifestivities, Afrochella, Bolga pool party, and a lot more.

Over the weekend, he was at the Alliance Francaise for the Aftown Music Festival. The first-ever major aftown concert with the vision of the music festival by 2020. His performance on the night was encouraging and appealing to write home about. His dynamic and harmony was exceptional as he performed Nana Ama (Off his Time EP).

On the 23rd of November, Kelvyn Boy will be in St Mary’s and Ghanata Senior High respectively to Baptise the students with some good music. And for the first time returning to his native town, Rapper Medikal will be hosting Kelvyn Boy at the maiden edition of "Welcome In Sowutuom" concert, on the 30th day of November.

Barely a week on, thus, 7th December, he will be honoring former President of Ghana, John Agyekum Kuffuor's invitation to the Giant Unplugged Musical Concert, an event that has the objective of raising funds for the John Agyekum Kufour Foundation to help support the construction of an art theatre in Ghana. He will be on stage on the 22nd December as Awards-winning rapper, Manifest readies to host Manifestivities.

That takes us to 24th December, for the annual December to Remember concert and on the 28th day of December, he will prepare to entertain fans and music enthusiast at the Afrochella festival. On the following day, thus, 29th November, he will be in the Northern part of Ghana for the Bolga Pool Party, and less then 24hours he will be climaxing his tours with an independent show on the 30th December, dubbed KelvynBoy Live In Obuasi.

These are much anticipated events that fans should expect and be assured of an energetic night.

© 2019 www.georgebritton.comAll rights reserved. The use of the articles from this web portal is allowed only when quoting the source – As information presented on this website may be distributed or copied.

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Awards and Ceremoinies

Knii Lante Honored By The Trust Hospital.



Award-wining vocalist and Physician Specialist, Knii Lante, also known as Dr Nii Lante Blankson, was last Saturday November 16, 2019, honored with a Special Award at an event organized by The Trust Hospital (TTH) at the Ibis Styles Accra Airport City Hotel.

The Special Award is recognition by the Doctors of TTH of Knii Lante’s hard work, being the hospital’s first-ever permanent Physician Specialist, who also developed the medical facility’s first-ever treatment protocols for internal medicine and other general practices he initiated.

In receiving the award, Knii Lante, the versatile musician whso masterfully composes music across genres from afro-pop, ballads to reggae, had this to say;

“I’m grateful to all the doctors, my colleagues, who have helped me out in my stay at The Trust Hospital and I’m also grateful to all the nurses who have been there to help us out, the orderlies and everyone.’’

In sharing the news with his fans on social media, @KNIILANTE wrote on his twitter and instagram pages with an accompanying video and photos from the ceremony;

“Hello fam!…i’ve got a message for you all. Remember to stay true to yourself, yet always be open to learning, work hard and never give up on your dreams even when nobody else believes they can come true but you. These are not clichés but real tools you need no matter what you do in life to stay focused on your path.”

He further went on write “I was honored by fellow doctors. Truly it has not been easy but I give thanks. Thanks also to all my colleague doctors, the CEOs (past and present), the nurses, pharmacists, the paramedical staff etc that I’ve worked with. Finally thanks to my family and Deluge Entertainment for putting up with my crazy life and schedules. Love! Kpashhh!!”

Knii Lante is currently promoting his latest afrobeats banger, Baby Be Mine featuring Chymny Crane produced by itzCj Beatz. The video directed by Oshkari Films is almost hitting a 100k views on youtube.

Below is the citation that was presented to Knii Lante;
Your hard work has not gone un-noticed. You were always there to make sure we kept our heads up.

As the first permanent physician specialist of the trust hospital, you did not only bring uniformity to patient care through the development of protocols but also the initiation of weekly ward rounds on the medical wards.

Your understanding of team work coupled with your penchant for detail and an enviable sense of humor made you not only the toast of your colleagues but also the entire staff of trust hospital.

Today as we colleagues celebrate you, we do so with pride in recognition of your unique contribution to brand trust hospital.

We wish to express our profound gratitude to you for your years of dedicated service to The Trust Hospital.


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Seminars and Conferences

Accra To Host Young African Leaders Summit – 2019.



Hundreds of emerging young leaders from across Africa, will from November 22-23, gather in Accra Ghana for the maiden Young African Leaders Summit (YALS2019).

The Summit will collate ideas from some of the continent’s finest youth figures and aggregate them into relevant themes able to shape policy on the continent. Participants will engage on issues spanning multiple areas including political, social, economic, cultural, and business disciplines.

The Young Politicians and Leaders Network (YPLN), the organising body aims to leverage on this avenue to bring together policy makers, young entrepreneurs, business executives, professionals and start-ups, to discuss various topical issues that pertain to economic empowerment, leadership, and entrepreneurship development.

It is intended to maximise the impact of efforts at grooming these cohorts of leaders.

The event, expected to be graced by immediate-past President of the Republic of Ghana, H.E John Dramani Mahama is scheduled for the Accra Digital Centre is themed, “Securing the Future of Africa; the Role of the African Youth, Young Business Leaders And Entrepreneurs”.

Young professionals, students, and leaders from across the continent are invited to apply to attend as delegates.

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