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New York Times Features Caveman Watches.

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Like in most thriving businesses across the world, The African wristwatch manufacturing company, Caveman Watches May have faced challenges but keeps defying the odds and taking giant steps into the global business market. The first Ghanaian owned watch company appears to be breaking through the glass ceiling that is faced by many Ghanaian businesses. 

According to the CEO of the watch manufacturing company, Mr.
Anthony Dzamefe, who was recently adjudged the technology and innovation
entrepreneur of the year at the Ghana Forty Under 40 awards program earlier
this month said, Caveman Watches  experienced  the highest traffic to
its platforms over the past weeks and won several corporate contracts which
goes to prove that finally Africans are supporting our own.

When asked how he feels about this huge accomplishment, he replied, “I don’t think I deserve the praise solely for this accomplishment. Ghanaians have held this brand as their own and continue to support us. I feel More like the brand belongs to everyone of us not just me. They stay behind us in both good and bad times and i can surely say that one day we will celebrate and say we did it collectively “

Speaking further, he averred “Caveman Watches has grown
to become very more focused on the global target”. With the latest
milestone chalked by Caveman Watches confirming the global reach of the brand
in such a short time. 

The brand and its CEO were featured in an article in the New York Times, arguably the most wide read new publication in the world. The article titled; “Design Attracts Africa’s Young Watch Entrepreneurs”, featured designers from South Africa and Ghana with Caveman being the only company from Ghana featured.

The article focused on the Blue Volta which incorporates the River Volta, one of the most iconic lakes in Ghana into its design and also the yet to be released ‘Sika’ which in Akan means money. Caveman, already a growing Ghanaian brand, now has evolved into an African business asset and as their slogan goes, it looks like “THE CAVEMAN WILL BE REMEMBERED”.

Find attached a link to the New York Times publication; https://www.nytimes.com/2019/10/26/fashion/watches-africa-design-entrepreneurs.html

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Beyoncé Reveals Gender-neutral Clothing Line With Ivy Park.

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Beyoncé is kicking off 2020 with a major fashion moment -- in the form of her debut Ivy Park collection for Adidas. The superstar took to Instagram this week to offer her 135 million followers the first glimpse of her new fashion collection, after announcing she would be partnering with the sportswear giant earlier this year.

A sneaker, bodysuit and gold grill are just some of the pieces fans can expect from the new IVY PARK x adidas collection when it drops in January, according to the Instagram images. The star has also revealed that the collection will feature unisex footwear and clothing.

https://www.instagram.com/p/B52dVNEnt89/?utm_source=ig_web_copy_link

"This new line is fun and lends itself to creativity, the ultimate power," Beyonce told Elle magazine in the publication's January 2020 cover story. "I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules." Beyoncé first launched her Ivy Park brand with the fashion retailer Topshop back in 2016, but assumed full ownership of the company in 2018, before making the switch to German sportswear giant Adidas in April.

https://www.instagram.com/p/B52dMJaHzE4/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B52dQEZH43J/?utm_source=ig_web_copy_link

The new launch is the latest in a string of career coups for Beyoncé, whose 2019 included the launch of her Netflix special "Homecoming: A Film by Beyoncé," and an album of the same name, as well as a starring role as the voice of Nala in Disney's remake of "The Lion King."

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RICHARD MILLE: Rolex For Billionaires.

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The Richard Mille brand is a product of deep relationships from old Swiss luxury watchmaking and jewellery. Launched only in 2001 after three years of experimentation with materials, design and mechanisms, Richard Mille has quickly become one of the world’s ultra-luxury watch brands. Richard Mille, one of the co-founders, who had worked in the Swiss luxury timepiece industry since 1971, joined up with Dominique Guenat, owner of Guenat SA – Montres Valgine and a great friend, with whom he had worked on watches for Mauboussin, a previous employer.

They hatched the idea of launching the world’s most outstanding luxury watches, built on their common love for cars, aeronautics, and mechanics. Even though they were big boys in the world of luxury watchmaking, such an audacious dream required collaboration with other titans of the industry. They got the backing of Lucien Tissot, a lawyer whose family has been making luxury watches since 19th Century. Then they got the venerable Audemars Piguet to manufacture the complex design and mechanics of the Richard Mille watches. The watches, of course, incorporate the tourbillon mechanism – invented in 1795 to improve accuracy, the tourbillon is now largely a show-off displayed on Swiss watches that cost $40,000 and above. Most Richard Mille watches are not adorned with gold, silver, diamonds, or any precious stones, what you pay for is the exceptional mechanization, which draws on modern techniques and materials used in F1 cars and aerospace.

The brand has been spotted on celebrities such as Jay-Z, Drake, Kanye West, Pharrell Williams, Kelvin Hart, Ed Sheeran, Jackie Chan, Natalie Portman, Michelle Yeoh and Chris Brown. Sports icons are not left out, Rafael Nadal, Wayde van Niekerk, Yohan Blake, Floyd Mayweather, Neymar da Silva, Bubba Watson, and Felipe Masa.

A Richard Mille watch is very expensive, as its price starts from $80,000 and it can go up to or even surpass $2 million. According to Declan Quinn, the famous Irish-American cinematographer, owning a Richard Mille watch is ‘’today’s equivalent of the billionaire’s handshake’’.

In 2018, Richard Mille withdrew from the luxury industry’s flagship marketing event, the Salon International de la Haute Horlogerie (SIHH), to be known as Watches & Wonders Geneva from 2020. This further placed the brand in a class of its own, apart from even the most exclusive luxury watch brands. Since it began production in 2001, only 39,000 Richard Mille watches have been made – there are currently 29,500 dollar millionaires in Nigeria and 4.4 million millionaires in China.

Davido is one of the proud owners of Richard Mille, an ultra-exclusive watch brand.

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10 Common Mistakes You Make When Decorating Your Living Room.

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Your living room is probably one of the first spaces someone sees when they enter your home, meaning there’s a lot of pressure to make it look perfect. To help you do just that, Insider spoke with four interior designers to find out some common decorating blunders and furniture faux pas. Here are some of the biggest mistakes people make when decorating a living room.

1. Buying a rug that is too big or too small for your living room will mess up the entire space.

rug too small for this living room

Gena Kirk, the vice president of design at KB Home, told Insider that it’s important to ensure that a rug does more than just work within the design scheme of your home — it needs to fit the room you intend to use it in.

“A rug that is too large will look overwhelming in the space and can make the room appear smaller,” she said. “A rug that is too small forces your furniture to be closer together, leaving the room feeling unbalanced and [creating] the feeling of wasted empty space.” Kirk recommended using painter’s tape and exact measurements to create mock outlines on your floor so you can envision how the rug might look in your space.

2. Placing your couch up against a wall could make the room look smaller.

couch against wall

Lauren White, the owner and principal designer of Ellen W. Interior Concepts, told Insider that instead of placingyour sofa up against the wall, you should consider “floating” it.

“Floating furniture means that you place pieces off the wall, sometimes in the middle of the room,” she said. “When you do this in your living room, it makes the room feel and look larger because you will be able to walk around it.”

3. Using pieces of furniture that are too “matchy-matchy” might make your home look like a showroom.

furniture that matches too well

Walk into a furniture showroom, and you’re likely to find that almost everything is sold in sets — including living-room furniture.

“The easiest thing would be to purchase an entire set, but don’t do it,” White said. “A space that looks too ‘matchy-matchy’ isn’t a good thing. Furniture sets are visually boring, but ending different pieces demonstrates that you took time to curate your space, which, in turn, elevates the style in your home.”

4. Your television should be hung in a practical spot, not somewhere high up.

tv above fireplace in living room

Design is more than having a home that looks pretty — you should also take ergonomics into account.

“I know that placing your TV over the fireplace is the ‘it’ thing to do, but it does a huge disservice to your neck,” White said.

“Your TV should be eye-level to where you are sitting,” she told Insider. “You should not have to look up.”

5. If you don’t prioritize comfort, your living room could end up feeling bleak.

modern living room

People often think you have to sacrifice comfort for style, and it reflects in their living space, Sonja Rasula, a former interior designer on HGTV’s “Home to Go” and TLC’s “Trading Spaces” who founded Unique Markets in Los Angeles, told Insider.

“Comfortability is one of the biggest factors that make a living room,” Rasula said. “Even if you are balling on a budget, adding a cozy blanket or a few plush pillows will make all the difference.”

6. You might want to have multiple light sources in your living room to create ambiance.

living room one lamp

Living rooms are multifunctional, and your lighting choices should reflect that, Sara Ray, an interior designer based in Nashville, told Insider.

“There should be overhead lighting on a dimmer that can be used to move throughout the space or dimmed to provide the right ambiance for a party,” she said. “You want to have plenty of secondary lighting so that tasks like reading can be done while sitting in the space.”

She suggested placing accent lighting on bookshelves, on a fireplace mantel, or above artwork to create layers of lighting in your living room.

7. Choosing furniture that’s too big or too small for your space can make the room feel off.

living room big furniture

Picking out the right furniture is important, but where you put it is equally essential to designing a living room.

“Large pieces in a small space can make the room look even smaller, where small pieces in a large space can leave too much empty space,” Rasula told Insider.

For larger living rooms, she recommended leaving 30 to 36 inches between furniture pieces. Smaller spaces, like apartments, can get away with 18 to 24 inches between pieces.

“This amount of distance will ensure you’re not overcrowding your living room while at the same time will help maximize space for a smaller living room,” she said.

8. Incorporating furniture that doesn’t match the rest of your home might throw off the space.

living room mistake

Kirk said her clients often want to incorporate a piece of furniture in their living room that doesn’t really mesh well with the overall style of their home.

She said that while this should be avoided, there’s an exception to the rule.

“If it is because they love it, I say buy it,” she said. “I believe that if you love something you can make almost anything work, and that’s part of what makes a person’s home uniquely theirs — a home filled with furniture they love.”

9. You should use shelving space, but avoid packing it with large items.

living room clutter shelves

When it comes to shelving in your living room, there’s a right way and a wrong way to go about decorating it, according to Rasula.

“You should utilize shelving space as much as possible, but try and avoid overhang, which could cause the space to look overcrowded,” she told Insider.

She explained that overhang is when items that are too large for the shelf or bookcase they’re on stick out over the ledge.

10. Not having enough tables and other surfaces to set your things on can be impractical.

living room sparse fireplace

Since a living room is often well trafficked, you should probably have ample places to set down your drinks, books, and other items, Ray told Insider.

“To create a functional living room, you should have a surface that you can easily reach from wherever you’re sitting,” she said. “It’s so nice to have a side table close by when you’re ready to set a drink down.”

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WONDER BOY: How The King Of The Streets Became Ghana’s Fashion Alchemist.

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Over the years, some Ghanaian musicians have launched fashion lines, and most of them are nowhere to be found. Few include Sark Clothing from rapper, Sarkodie, Meridian shoes by Mugeez, and Black Avenue Clothing for D-Black, these brands appear to have fallen flat. After his resurrection, Shatta Wale launched the SM cloth line, and so far, the streetwear label didn’t endure an embarrassing fashion startup failure. The SM apparel was primarily endorsed by his loyal fans, Shatta Wale and his team managed to create a product that people would actually buy.

Shatta Wale again launched another fashion line for his album The Reign, which was a huge success nationwide. The Reign apparel moved from just being a clothesline to become a household item. Now, for his album, Wonder Boy, that was released on October, 19, The King of The Streets launch "Wonder Boy" apparel that has the potential to penetrate the market. Despite the fashion market being highly fragmented, customer loyalty from Shatta Movement fans ensured “Wonder Boy” broke the bank. (Flash Africa)

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