12 beautiful ladies have been selected across the regions of Ghana for The Belinda Baidoo Model Search Africa which will start airing on GHOne TV this Sunday.
After this Sunday, there will be eviction every other Sunday until the final four are selected. For the period of the 12 weeks, the competitors will be given an overview of the global opportunities in the industry.
The television reality show is to prepare young Ghanaian models with the requisite skills, tools and knowledge needed to succeed in the modelling industry.
Activities of the show would be focused on various skills needed to successfully compete, cat walk, photo shoot, makeup, client relationship and marketing skills.
The ultimate winner would get a two year modelling contract with MSA models in New York and Los Angeles.
Speaking in an interview , the Ghanaian international model said she decided to push young ladies who have the passion for modelling owing to the fact that modeling does not pay well in Ghana.
“This is my little contribution to the modelling industry because it has not been easy for me. I had to sell sachet water on the streets to achieve my dream but today here I am making it big” she said.
Belinda Baidoo arrived on the fashion scene after winning Top Model Afrique 1998. She then went on to sign with Q Model Management in New York and is now represented by MSA Models which is also based in New York.
She has been on billboard advertisements in New York's Famous Times Square and has graced the covers of many international fashion magazines.
Her work for prestigious fashion clients includes the likes of L'Oreal, Nike, Giorgio Armani, Ralph Lauren, Clairol, African Pride, Mizani, Victoria Secret, Donna Karen, Marc Jacobs, MAC Cosmetics, Target, Clinique,Guinness, Motorola, Vogue, Essence, Cosmopolitan, Pride and Canoe.