In order to maintain its position as a leader in broadcasting innovation in Africa, Econet Media has reviewed its business strategy and service offerings, to align them to changes in the global digital and satellite broadcasting sector, and growth in access to mobile and fixed broadband on the continent.
The strategy review will see Africa’s leading multiplatform broadcast network focus on three core services; Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play. KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a leading-edge video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.
With increased focus on these three services, Econet Media will streamline its direct-to-home satellite television service. This will see the reduction of third party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels. The broadcaster’s new bouquet will carry FTA, religious, and free news channels which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers who have already paid their subscriptions for the month of November, or in advance, will receive a full refund.
Kwesé was launched at a time when the global pay television industry was in transition. Business models were evolving from traditional content rights linked to linear broadcast channels, to premium content rights moving towards digital media platforms.
Kwesé has built a satellite TV business with presence in 11 markets, a free-to-air business across 27 countries, delivered the 2018 FIFA World Cup Russia™ across Africa to a network of 115 sub-license broadcasters across 37 countries – reaching over 200 million households, acquired a controlling stake in a leading mobile video-on-demand service, and launched its own OTT service Kwesé Play. The business has also managed to secure leading sports rights and general entertainment channels to build a compelling content offering across its platforms, making a significant shift in the continent’s complex and competitive media industry.
Having recognized the importance of carrying original local content, Econet Media will also establish its own content creation hub, Kwesé Studios. Through Kwesé Studios, Econet Media will invest in developing its own original programming and provide a platform for African producers, script writers, actors and directors to tell authentic African stories on a pan-African broadcast network.
These changes are in keeping with Kwesé’s commitment to providing affordable premium content, maintaining an innovative approach to content delivery and being attuned to audience viewing and purchasing habits.
As a consequence of the revised business model, Econet Media is reviewing its operational structures across all markets where Kwesé TV has presence which may result in changes to the company’s various business units.
Joe Hundah, Group President and Chief Executive of Econet Media, says the business’ repositioning is perfectly timed in response to market trends.
“We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry. Refocusing our business offering across markets, is a strategic move which aligns our business to OTT and video-on-demand trends which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment.”
“Additionally, through the development of the Kwesé Studios content hub, Econet Media will now have a legitimate claim to being the home of African content, as we will now create a place where Africans can tell their own stories and shape their own narrative.”
“Kwesé’s entry into the market had a game changing impact on the media industry. With these changes, we believe Kwesé will continue to positively disrupt the industry for the benefit of African consumers, as we continue to provide affordable premium content through digital media services.”
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
Abeiku Santana Honoured At Pan African Executive Awards; Drops Journalism Pen.
Multiple awards winning Ghanaian broadcast journalist, Gilbert Abeiku Aggrey Santana, popularly known behind the microphone as, Abeiku Santana, has received a Lifetime Achievement Award in Media at the Pan African Executives Summit Awards 2018, in Accra.
The event was staged at the Accra International Conference Centre on Saturday 9th March, 2019, array experts able to appreciate the media field from various heterogeneous social heritage and has the objective of honouring Africans who have positively affected society in their endeavor, media and the business world.
Founder of the Despite Groups of Company, Dr. Kwame Osei Despite and Managing Director at the Groups of Company, Fada Dickson, was also recipient of honours in recognition of their noteworthy accomplishments and how their humanitarian acts have given hope to the hopeless and help to the helpless.
The name Abeiku Santana has been firmly rooted in the media world for the past twenty and more years now. His contribution to broadcasting can never be overlooked for a long time to come. But, over the past couple of years, Abeiku divided his time between broadcasting and tourism earning him the name Mr. Tourism.
Receiving the Lifetime Achievement Awards in Media, Abeiku Santana, revealed that, he will go into retirement; redraw himself from all media-related activities, and wholeheartedly delve into tourism adding that, his umbilical cord will still be connected to media even it will not gain much of his attention.
According to Abeiku, the decision to retire from media was a tough one because of the love he has for it, but the time has come for him to make the switch to another sector he has loved for a while now. He didn’t categorically state when he will retire.
However, the media mogul reminded the patrons of the ideals of the first President of Ghana, Osagyefo Dr. Kwame Nkrumah to make Africa a great continent to handle to it owns affairs uninterruptedly. He added that, Africans must unite under one emblem, using the same travel passport within the ECOWAS regions.
Akoto Boateng Hosts Ghana’s First Entertainment Quiz Show.
Ghanaian entertainment news website enewsgh.com is rolling out the country’s first entertainment quiz show #ENTQuizShow.
Announced two years ago, the show is finally set to take off, producers say.
The show’s Producers have also announced Broadcaster Kojo Akoto Boateng as host for the first season, which airs soon across multiple platforms.
Kojo Akoto Boateng brings to the show an incredible wealth of know-how on the entertainment ecosystem in Ghana. Currently with Citi FM and Citi TV, he has over the years played an active role in the space, rising to become a respected voice.
The #ENTQuizShow will be recorded at the Media Obed Studios in Accra, and will feature contestants who will be selected from an online registration exercise on www.enewsgh.com/entquizshow.
Each week, two contestants will make it to the show. They will be quizzed on general local entertainment knowledge. All questions are put together by a research team made up of leading industry persons with years of expertise.
Producers say the #ENTQuizShow will help to consolidate the gains made by players in sustaining interest in the industry.
Started in 2012, Enews has been at the forefront of the Ghanaian entertainment scene. It continues to lead a local-content-only agenda.
Enews is owned by Media Obed.
Rapper Trigmatic Bugs Out Of Radio.
Ghanaian Rapper and Songwriter cum broadcaster, Enoch Nana Yaw Oduro- Agyei, known by his stage name as Trigmatic, has resigned from the field of broadcast Journalism.
According to rapper Trigmatic, he needs to allocate a d attach special emphasis on his music career, hence the need to partways with radio.
Earlier, rapper Trigmatic revealed that his journey as a radio personality didn’t explode on a silver platter, explaining that, he walked through the rocky life to be able to display much dexterity in his endeavor, as he exerted himself by doing mental and physical work out of necessity for two years without earning a monthly wage.
The celebrated rapper, used to write for Sparxx Magazine, and during the period of indeterminate length of promoting the magazine to a radio personality, he eventually got the chance to host his first show on radio which came without and offer.
Rapper Trigmatic, who recently celebrated a decade in broadcasting and performing arts by staging "My Life" musical concert in a Facebook post sighted by www.georgebritton.com, stated that, he is bowing out of radio to fully embrace his timeless passion for music.
" Radio’s been a huge part of my life. I’m blessed to have been able to share it with you. Today, I’m bowing out of radio to fully embrace my passion for music. Thanks for all the support both on & off air; from you the listeners to my fellow artists, DJs, my copresenters & employers. You’ve given me memories I’ll forever be grateful for. Let’s make this next chapter the greatest one yet. God Bless!" - He posted…
According Trigmatic, he didn’t have a cherished aspiration, ambition, and ideal for becoming a radio personality, as his center of interest was to become a successful musician within and beyond his jurisdiction
YFM Takoradi Picks Outstanding Media Brain Agyekum Gyimah As New Manager.
Agyekum Gyimah aka the Citi Buzzer has been appointed as the new Manager of Global media alliance's youthful brand YFm in Takoradi.
Agyekum Gyimah comes on board with exciting new concepts to propel YFM Takoradi to higher heights.
Mr Agyekum Gyimah Akwasi is a radio connoisseur with over a decade experience in radio both as a presenter and a manager of various departments. He has plethora of experience gathered as the Programs Manager for Beach Fm and Spice Fm and hosted the drive-time on Beach Fm where he helped transform the local oriented radio station into Takoradi's number 1 urban brand in 2018.
He has also worked with Melody Fm in Takoradi as a drive time host and assistant programs manager as well as the Regional Marketing Manager of Prime Stone Quarries.
Formerly the Human Resource Manager & Operations manager of Delta Flash Intervention one of Ghana's premium security companies.
Until his recent appointment with YFM Takoradi, Mr Agyekum was the Host of Takoradi's most vibrant late afternoon show; Maxx Overdrive on Radio Maxx where he also doubled as the Events Manager for Kyzz Fm and Radio Maxx.
A product of Sunyani Polytechnic where he studied Accounting, He is the C.E.O of Power Haus Promotions an event house which organizes Ghana's official Street Skating and Arts festival; Skate Fest which has been organised annually in the last 4 years in Takoradi.
He likes listening to music, reading, learning new things and spending time with his family.
Kwesi Arthur, La Meme Gang, Amaarae, DJ Mic Smith And Vision DJ To Host True Music Africa Festival.
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Ruining My Reputation Will Not Wash. I’m Not HIV Positive- Aik Livingston Abani Speaks.
2 Ghanaian Entrepreneurs Remind Africans At The Harvard Business, School Of Their Ancestry With A Gift.
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