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Kwesé TV Is No MORE! Company Goes Digital With Kwesé Play, Kwesé Free Sports & Kwesé Iflix.

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In order to maintain its position as a leader in broadcasting innovation in Africa, Econet Media has reviewed its business strategy and service offerings, to align them to changes in the global digital and satellite broadcasting sector, and growth in access to mobile and fixed broadband on the continent.

The strategy review will see Africa’s leading multiplatform broadcast network focus on three core services; Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play. KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a leading-edge video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.

With increased focus on these three services, Econet Media will streamline its direct-to-home satellite television service. This will see the reduction of third party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels. The broadcaster’s new bouquet will carry FTA, religious, and free news channels which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers who have already paid their subscriptions for the month of November, or in advance, will receive a full refund.

Kwesé was launched at a time when the global pay television industry was in transition. Business models were evolving from traditional content rights linked to linear broadcast channels, to premium content rights moving towards digital media platforms.

Kwesé has built a satellite TV business with presence in 11 markets, a free-to-air business across 27 countries, delivered the 2018 FIFA World Cup Russia™ across Africa to a network of 115 sub-license broadcasters across 37 countries – reaching over 200 million households, acquired a controlling stake in a leading mobile video-on-demand service, and launched its own OTT service Kwesé Play. The business has also managed to secure leading sports rights and general entertainment channels to build a compelling content offering across its platforms, making a significant shift in the continent’s complex and competitive media industry.

Having recognized the importance of carrying original local content, Econet Media will also establish its own content creation hub, Kwesé Studios. Through Kwesé Studios, Econet Media will invest in developing its own original programming and provide a platform for African producers, script writers, actors and directors to tell authentic African stories on a pan-African broadcast network.

These changes are in keeping with Kwesé’s commitment to providing affordable premium content, maintaining an innovative approach to content delivery and being attuned to audience viewing and purchasing habits.

As a consequence of the revised business model, Econet Media is reviewing its operational structures across all markets where Kwesé TV has presence which may result in changes to the company’s various business units.

Joe Hundah, Group President and Chief Executive of Econet Media, says the business’ repositioning is perfectly timed in response to market trends.

“We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry. Refocusing our business offering across markets, is a strategic move which aligns our business to OTT and video-on-demand trends which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment.”

“Additionally, through the development of the Kwesé Studios content hub, Econet Media will now have a legitimate claim to being the home of African content, as we will now create a place where Africans can tell their own stories and shape their own narrative.”

“Kwesé’s entry into the market had a game changing impact on the media industry. With these changes, we believe Kwesé will continue to positively disrupt the industry for the benefit of African consumers, as we continue to provide affordable premium content through digital media services.”

A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.

Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.

Source: Enewsgh.com

Radio and TV News

The Wreckless Walk And Network With Natalia Slated For December 8th 2018.

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Radio and TV personality, Natalia Nana Ama Andoh aka Natalia 2.0, will embark on a Walk and Network campaign christened ”WRECKLESS”, with the aim to throw light on Teenage Pregnancy.

The event which will come off on Saturday, December 8, 2018, 6am will have the African Regent Hotel at Tetteh Quarshie interchange be the starting point and will end at Zen Gardens, Labone.

In July 2017, the ”WRECKLESS” campaign was launched at the Tomriek Hotel with a cake cutting ceremony to highlight our individual ill biases, negative stereotypes and discriminations against pregnant teenagers.

Media personalities, Jeremie Van – Garshong, Joseph Roberts Mensah, Dick Darkey and Jay Foley graced the event – shared personal and soul touching real life stories to address the menace of teenage pregnancy and gave hope to pregnant teenagers.

This year’s campaign will “kill two birds with one stone” as we seek to address teenage pregnancy while attendees burn off some calories to prepare their bodies for the Christmas festivities.

For further inquiries, don’t hesitate to call 0202926301 or send an email via [email protected] This event is powered by bookme world.

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Drama, Fun And Emotions At Maiden Edition Of Date Rush/Date Rush Took Off With A Bang

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The Studio B of TV3 was agog with excitement at the maiden shoot of its riveting dating and reality program, Date Rush. The audience at the studio were treated to a fun filled atmosphere by the bachelors and the 10 intelligent ladies who were desirous of getting a date.

Two eligible bachelors, Edem and Sparkles stepped up to the challenge to wow and rouse the ladies for a date.

Edem was the first to attempt to woo a lady out of the 10 bevy of beauties. However, he got lights turned off by six of the ladies signifying a rejection by them or simply put they were not ready for date with him. He was therefore left with the difficult task of convincing the four remaining ladies for a date. He then had to, through interactions and conversations with the ladies on their hobbies and lifestyles make the difficult decision of taking one of the obviously beautiful ladies for a date.

Sparkles had the difficult task of the two bachelors. He made a rather grand appearance on stage with a dance to the admiration of the date awaiting ladies. He is good looking, affable with a great personality. His dancing and other talents on display had all lights on from the ladies. This means he was in the driving seat since he had all 10 ladies to choose from. The burden now had to shift to the ladies who must display their talent, skill, personality to now convince him to choose one of them for a date. It was a pretty hilarious but difficult sight to behold with the ladies stretching out their hands and doing all in their power to catch the eyes of their potential date. He was finally able to get his date to the admiration of the audience in studio. This, however, was not without drama as one of the ladies burst into tears apparently for not being the lucky one chosen for the date. It was quiet an emotional moment for the audience whose simultaneous reactions was awwwww.

The maiden one-hour show was show on Friday at 20:00 GMT on TV3. The host of the show, Nii Kpakpo Thompson was in his usual joviality elements as he treated viewers to a fun filled night.

Date Rush is a production of Adesa Production Ltd, a member of the Media General Group and sponsored by Twellium Industrial Ltd, producers of Rush Energy Drink. The show deals with bachelors who have to impress a panel of ten women through a series of videos about them, followed by the contestant demonstrating a skill. If the ladies like what they see, they keep a light on. If all lights go off, the bachelor goes home alone.

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Upgraded New Metro Tv: Leading A Fresh Broadcasting Business Journey With William Asare

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Once a dominant force on the media landscape, Metro TV over the last couple of years have had turbulent times. However, the station seems to have found its rhythm with KBL’s acquisition of Media TV which partly owns Metro TV about two years ago and the station seems to be making some subtle changes on screen which makes it quite refreshing to watch and to stay tuned to the station. This refreshing upgrade is evidenced by GJA’s appreciation of Good Morning Ghana as the Best Morning Show of the year, 2018.

Metro TV has been in the competitive TV market following 22 years of operations under the Talal brothers’ management.

However, in December 2017, KBL, the new owners of Media TV and by extension, Metro TV instituted a new management team, headed by William Asare, an astute TV/Event brain who is leading the team to roll out some new programs and a exce`ptional customer service attitude approach which seems to be getting the attention of Ghanaians.

William Asare holds a Master of Arts in from the University of Ghana and a Bachelor of Fine Arts degree in Film and Television production from the National Film and Television Institute (NAFTI). William has been behind many of your favorite events in Ghana, left Metro TV as head of production ten years back and returned to the station December last year as General Manager under new ownership.

William with his technical and assertive management skills is leading his management team to effect changes the hitherto dormant station needs.
Three new refreshing programs targeted towards varied audiences have been introduced to excite its viewers. Carefully selected presenters were hand picked to host these shows specifically to reach out a certain class and category of Ghanaians.

GMG+ is a mid-morning lifestyle magazine and social interest program that allows the cameras and presenters to express themselves in a more fluid and flexible manner, avoiding the typical studio format, ensuring optimum attention.

Kingg and Jaqueline Acquaye, former Playlist presenter steer the show through a myriad of fun, informative, educative and interactive segments.

GMG+ shows between 9:30am and 10:30am and it discusses issues of concern in the areas of Fashion and Beauty, Health and Wellness, Technology and Gadgets, Travel and Adventure, Talking Points, Gardening, Tips and Tricks, Motoring and Motor Sports, Funnies, Trending etc.

The weekend belt programming has been altered with the ever entertaining Babie Dappah bringing to viewers all that there is to know in the world of entertainment and gossip on Saturdays at 6pm. quickE brings to you the breaking up, making up, fleeing or just darting to the chop bars. Whatever celebritities, public figures and the ordinary man/woman does is brought to the fore on quickE.

Just before quickE on Saturdays is Music Video Chat (MVC) which shows at 5pm. Ever young and funky Dorothy Cornelius brings to you the music video chat alongside Spanking New and Trending Videos.

Your preferred political talk show and current affairs shows, Good Morning Ghana and Good Evening Ghana show hosted by Randy Abbey and Paul Adom-Okyere respectively have be repackaged with new sets, segments and vibrant creatives to spice it up.

Before these creative pieces were introduced and touched, metro TV’s broadcast of the 2018 FIFA had been talk of town. With good old sports journalist and presenter Michael Katahena together with Michael Kofi Oduro as lead hosts of the tournament complemented by Kumawood’s Kwaku Manu as roaming location Twi anchor and Jackie Aqyuaye and Riyah Abdul as Social Media comperes, Metro TV re-emphasized its authority as the leader in sports and home of football.

In all these refreshing changes and upgrades, Metro TV has been consistent in its attempt to produce splendid pieces with special attention to Look and Feel, Set, Creatives, Presenters and Presenters’ costume are carefully selected to meet the demands of a modern-day sophisticated television audience.

The new management stands ready and poised to do business with its ‘delighting the customer approach. The general manger in an interview mentioned that, there is a lot to expect this festive season to delight its viewers and business partners.

An introduction of a new cookery program, an intimate celebrity talk show, a repackage of the news programs, Sports Direct and Sports File and a sales event to usher in the Christmas festivities.

There will be a Bike Racing challenge and a media soiree to round up the year.

In January 2018, the station could be accessed in some few parts of Ghana with weak signal strength coupled with foot print coverage of only parts of Accra. However, today, ttransmission has been restored in seven regions; Accra, Kumasi, Sunyani, Tamale, Bolgatanga, Takoradi and Cape Coast. We hope the new management continues to work hard to restore transmission all over the country.

The station is back on GBC’s digital platform (T1) and remains on DSTV channel 277 and GoTV channel which makes the station increasingly accessible across the continent.

With these admirable elevations, we hope to see more and there seems to be much more than to be desired for on Metro TV. We wish the new management well in their endeavours.

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Rush Energy Drink And TV3 To Launch Fascinating Dating Reality Show – Date Rush

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Rush Energy Drink, the energy drink of choice for most Ghanaians and TV3, the leading free-to-air TV channel in Ghana are teaming up to delight viewers with the ultimate dating reality show – Date Rush.

Date Rush, scheduled to launch on 02 November 2018 and aired exclusively on TV3, is a riveting reality show featuring an eligible bachelor and 10 beautiful and intelligent ladies who he [the bachelor] must convince to go on a date with him.

Described by influential industry people as a revolutionary entertainment programme, the 13-week episodic reality will see a bachelor pitching for a date with featured maidens each week. He must convince them to go on a date with him. The ladies, who must decide whether they like him or not, as the plot unfolds, will respond by switching off or remain in contention until the final stage where a decision is made.

If successful, the bachelor and the chosen lady will land an all expenses paid date. The couple would then be given the unique opportunity to share their experiences with viewers in subsequent episodes.

Date Rush was developed in response to the need to support young Ghanaians looking for a platform to meet, connect and build relationships that could grow into long term commitments.
It was also developed to provide viewers with the ultimate entertainment experience as the plot unfolds week after week.

The show will premiere on Friday 02 November and air every Friday for 13 weeks.

Date Rush is produced by Adesa Productions Ltd, a member of the Media General Group and sponsored by Rush Energy Drink.
Viewers stand the chance of winnig exciting prizes as the show progresses from from Twellium Industrial Company Ltd, producers of leading beverages including Rush Energy Drink, Run Energy Drink, Verna Water among others.

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