In order to maintain its position as a leader in broadcasting innovation in Africa, Econet Media has reviewed its business strategy and service offerings, to align them to changes in the global digital and satellite broadcasting sector, and growth in access to mobile and fixed broadband on the continent.
The strategy review will see Africa’s leading multiplatform broadcast network focus on three core services; Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play. KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a leading-edge video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.
With increased focus on these three services, Econet Media will streamline its direct-to-home satellite television service. This will see the reduction of third party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels. The broadcaster’s new bouquet will carry FTA, religious, and free news channels which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers who have already paid their subscriptions for the month of November, or in advance, will receive a full refund.
Kwesé was launched at a time when the global pay television industry was in transition. Business models were evolving from traditional content rights linked to linear broadcast channels, to premium content rights moving towards digital media platforms.
Kwesé has built a satellite TV business with presence in 11 markets, a free-to-air business across 27 countries, delivered the 2018 FIFA World Cup Russia™ across Africa to a network of 115 sub-license broadcasters across 37 countries – reaching over 200 million households, acquired a controlling stake in a leading mobile video-on-demand service, and launched its own OTT service Kwesé Play. The business has also managed to secure leading sports rights and general entertainment channels to build a compelling content offering across its platforms, making a significant shift in the continent’s complex and competitive media industry.
Having recognized the importance of carrying original local content, Econet Media will also establish its own content creation hub, Kwesé Studios. Through Kwesé Studios, Econet Media will invest in developing its own original programming and provide a platform for African producers, script writers, actors and directors to tell authentic African stories on a pan-African broadcast network.
These changes are in keeping with Kwesé’s commitment to providing affordable premium content, maintaining an innovative approach to content delivery and being attuned to audience viewing and purchasing habits.
As a consequence of the revised business model, Econet Media is reviewing its operational structures across all markets where Kwesé TV has presence which may result in changes to the company’s various business units.
Joe Hundah, Group President and Chief Executive of Econet Media, says the business’ repositioning is perfectly timed in response to market trends.
“We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry. Refocusing our business offering across markets, is a strategic move which aligns our business to OTT and video-on-demand trends which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment.”
“Additionally, through the development of the Kwesé Studios content hub, Econet Media will now have a legitimate claim to being the home of African content, as we will now create a place where Africans can tell their own stories and shape their own narrative.”
“Kwesé’s entry into the market had a game changing impact on the media industry. With these changes, we believe Kwesé will continue to positively disrupt the industry for the benefit of African consumers, as we continue to provide affordable premium content through digital media services.”
A subsidiary company of the globally networked Econet Group founded by Executive Chairman Strive Masiyiwa, Econet Media is a dynamic content business driving the development of Kwesé, a fresh new television brand. Created for Sub-Saharan African audiences, Kwesé is inspired by the ‘TV everywhere’ revolution. As such, a range of Kwesé products will be made available on satellite and internet based platforms, including video-on-demand and mobile options.
Focused on providing premium, affordable, exclusive viewing, Kwesé products will offer sports, music, movies, series, kids, lifestyle, faith, news and other programming. Consumers will also benefit from the infrastructural strength of Econet Media sister companies, Liquid Telecom and Econet Wireless. Their expertise and capacity in the areas of mobile and fixed telephony services, broadband, internet, satellite and fibre optic networks will be utilized to establish Kwesé products. In addition, Econet Media has invested intensively to build its own operational assets.
4Syte Tv’s DJ Millzy hosts Red Carpet at the BET Awards.
The BET Awards are upon us, the annual awards ceremony, which celebrates African Americans and other American minorities in music, film and sports, took place at the Microsoft Theater in Los Angeles on Sunday June 23.
Although Ghana couldn’t gain a nomination this year, We had some reps stand for in style, with Ghana’s number one urban entertainment TV channel 4syte representing the face of GH and corresponding from the red carpet.
The 2019 BET Awards red carpet brought the heat on Sunday June 23 at the Microsoft Theater in Los Angeles with incredible looks and performances.
4syte TV’s rep DJ Millzy rolled up in a custom made jacket and sneakers with his Co host on the night Ariana Soleil looking all pinked up took over the red carpet.
Meanwhile, Afro-fusion artist, Damini Ogulu aka Burna Boy clinched the coveted ‘Best International Act’ award at the BET on Monday, raising the Africa flag high internationally and with a great short speech from the mother of the artist.
Burna Boy was nominated alongside Mr Eazi (Nigeria), Giggs (UK), Dosseh (France), Dave (UK), AKA (South Africa) and Aya Nakamura (France).
(Source: Kwame Branding)
Oprah Winfrey Has Contemplated A Reboot Of Her Talk Show.
It’s been eight years since Oprah Winfrey signed off her popular talk show, but the itch to revive the platform is still there.
Winfrey told ET Canada’s Cheryl Hickey that she has thought about a reboot during an interview which aired last night on Entertainment Tonight.
“I would love to make that happen, let me tell you. But maybe not every day,” Winfrey said. “For 25 years, it was perfect.” She added: “The only time I missed it was during the election or when something really big happens in the news. I think, ‘Oh, gee, I wish I had a show.'”
The conversation took place as Winfrey was out promoting her new book, The Path Made Clear: Discovering Your Life’s Direction and Purpose.
“My path became clear the moment, I remember it actually, when I flew into Chicago,” she said. “I thought, ‘If the show isn’t successful, then I’m going to go into advertising.'”
All of the book proceeds will go to the Boys and Girls Club of Attala County, Mississippi, where Winfrey grew up.
Ama K Abebrese Returns To TV After 2 Years.
After taking a break from television for about two years, Ama K Abebrese is returning as the host of a new documentary series titled Champions of Society on Kwesé TV.
Ama K, an accomplished television presenter, started hosting TV shows in her teens on YCTV in London. She went on to present on BBC2, OBE TV, Viasat 1, TV3, Ebonylife TV and many others.
She is not just the host of the upcoming docu series but also a co-producer. She also co-produced with Katie Eavis, who is also the director.
The show highlights the works of some personalities in Ghana’s health and social sector who are helping to make a difference in the lives of thousands of people within Ghana.
The series has six episodes, each giving an insight into a range of social and health issues; talking directly to the people whose lives they affect.
For over 18 months, she travelled around Ghana, covering the issues of mental health, diabetes, breast cancer, leprosy, physical disability and HIV/AIDS.
The show is very personal to Ama K, as it gives a platform to some often unsung heroes in different communities.
Champions of Society premieres this Sunday, June 2 at 8:00pm on Kwesé TV.
Ama K told NEWS-ONE on Wednesday that she is inspired by the hard work of the personalities interviewed and highlighted in upcoming docu series.
“I really just wanted to highlight people who are making impact in the health sector in Ghana. It is really a passion project and I wish I have more money to do more. But it is just to highlight these people to say they are doing a good job. There is woman called Aunty Mercy, she is the one that runs the HIV & AIDS Clinic at Ridge Hospital. Everybody knows her. I am passionate about them and that’s just a part of me,” she indicated.
Kwame Sefa Kayi Turns Down ‘Offer’ To Host The VGMAs?
Revered broadcaster, philanthropist and and public speaker Kwame Sefa Kayi also known as ‘Chairman General’ is said to have turned down an ‘opportunity’ to host the anticipated 20 Vodafone Ghana Music Awards.
Securing the services of a good MC or host is equally important as any other facet of a succesful event hence Charterhouse’s decision to fall on Kwame Sefa Kayi for this year’s edition of the Vodafone Ghana Music Awards which marks the event’s 20 years since inception.
However, organizers have been hit with a major disappointment as Kwame Sefa Kayi is unable to host the show, a close source tells Ghana’s Hub For Pop Culture & Urban Entertainment – www.nydjlive.com.
Our source tells us organizers are disappointed as the choice of host for the awards show had to let them down in the last hour.
It is immediately unknown what led to the decision to turn down the ‘opportunity’.
“Charterhouse is disturbed over Kwame Sefa Kayi’s inability to host the 20 Vodafone Ghana Music Awards. It’s a big blow and this is mainly because the news came in at the last hour.” – our source tells www.nydjlive.com
Baring any last minute changes, there should be a new host for 20 VGMAs.
The Ghana Music Awards stage is not new to Kwame Sefa Kayi as he has since the inception of the awards scheme hosted it on several occasions.
The question now is, who hosts the historic 20 Vodafone Ghana Music Awards?
Reliable information available to Ghana’s Hub For Pop Culture & Urban Entertainment – www.nydjlive.com indicates radio and Television personalities Giovani Caleb and Sika Osei would host the red carpet of the event which comes off on Saturday May 18, 2019.
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