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King Promise Live Debut Exceeds Expectations And Leaves More To Be Desired In Subsequent Editions.

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The Crystal Park at East Legon was on Saturday, 15th December, 2018 turned into the promise land music lovers have longed to visit for decades as King Promise leads other well celebrated artistes to deliver on their promise of unrivaled entertainment on the night.

The Legacy Life Entertainment put together event gathered a mammoth crowd at the venue who couldn’t resist but were left with the option to have the fun of their lives as they enter the festive season while the arts billed on the night gave a good account of themselves.

The “Tokyo” crooner on the night gave a spectacular live band performance with support from other well celebrated artists like Sarkodie whose performance of their song “Can’t let go” was the highlight of the event, R2BEES who could have never disappointed fans came through, so did Medikal, Joey B, Lamem as well as Keche, Sista Efia, Yaa Pono among other arts who came to support pushed an event which was to close at 10 pm to beyond 12 am as the crowd gathered couldn’t be dismissed without satisfying their music needs.

Congratulations to the Ghanaian songwriter and singer Gregory Promise Bortey Newman (King Promise) and his team for putting together such a spectacular event over the weekend.

Charity/CSR Events

Afrochella Renovates School For Orphans

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As part of efforts to support Ghana in achieving its Sustainable Development Goals (SDGs) in the area of education, Afrochella, an afro music, and cultural festival, is renovating the Genesis Academy.The Genesis Academy is a school for the orphanage.It is located in Jamestown, a suburb of Ghana’s capital, Accra.Spokesperson of Afrochella, Gifty Boakye, told DGN Online in an interview that the renovation would lead to the provision of a “solid roof on the school’s building.”According to her, Afrochella has raised about GH¢ 28,000 for the renovation.

She hinted that additionally, Afrochella would provide about 150 backpacks, books, crayons, pens and papers to pupils of the Genesis Academy.In 2018, Afrochella supported WaterAid Ghana with an amount of GH¢ 10,000 as part of its charity initiatives.Ms. Boakye said this year, Afrochella is interested in supporting the Ghanaian Government’s agenda of providing quality education for all its citizens. She said to develop, it was key for Ghana to achieve the SDGs, noting that there was the need for all stakeholders to support the state in providing quality education.

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Seagram’s Imperial Blue Debuts In Ghana, Set To Strengthen Its Presence In Sub-Saharan Africa.

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Perfect blend of quality grain spirits and imported scotch malts, Seagram’s Imperial Blue whisky has been officially launched in Ghana on October 4th, 2019. On this day, a few carefully selected whisky lovers, key customers and media were invited to an exclusive launch event to sample for the first time the newest addition to the Pernod Ricard Ghana portfolio.

During the event, Gregory Leymarie, Managing Director of Pernod Ricard West Africa said: “True to Joseph Seagram’s uncompromising pursue of excellence when he created his distillery in 1857 in Canada, Seagram’s Imperial Blue was launched in 1997 in India and has become since then, not just one of the largest but also amongst the fastest growing whiskies in the world! In addition to its indisputable quality, its affordability makes it the go-to option for the young and vibrant Ghanaian whisky loving individual. This is one of the many reasons why we strongly believe in this market’s solid potential.”

Ghana is the 36th country in the world in which Imperial Blue has been launched successfully. The brand is indeed the world’s third largest selling whisky* and is also the largest volume contributor to the Pernod Ricard Group globally. It is a testament to the consumers ‘love for the brand which has kept growing throughout the two-decades of its existence: over 3500 bottles of Imperial blue are sold every minute !

Commenting on the penetration of the brand in Ghana, Mr. Kartik Mohindra, Chief Marketing officer of Pernod Ricard India, said, “Ghana has the highest per capita GDP in West Africa, which makes it one of the most critical markets for us. We are excited by the business potential & size of the market. We are proud to introduce Seagram’s Imperial Blue to the relatively young population of Ghana. This launch is hence crucial to help fulfil our ambition of becoming the leader in the mainstream spirits market among the emerging middle class within the next 5 years.”

Imperial Blue Whisky is the winner of Monde Selection Gold Award (Bruxelles) 2018 for its quality. It has also won Gold & Bronze awards at Abby’s (presented by the Advertising Agencies Association of India (AAAI) for its iconic brand communication strategy.

Make sure to experience Seagram’s Imperial Blue, available soon at your neighborhood store !

About Pernod Ricard

Pernod Ricard is the world’s no. 2 in wines and spirits. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions. Pernod Ricard holds one of the most prestigious brand portfolio comprising of : Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wines like Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organization. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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Ballantine’s True Music Accra Celebrates Pioneering Artists in Ghana

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Some of Ghana's hottest music stars including King Promise, Darkovibes, DJ Vyrusky, DJ MicSmith, and iPhone DJ thrilled an ecstatic crowd with live performances at the Ballantine's True Music Accra held at the Carbon Night Club last weekend. The Glow in the Dark party that celebrated pioneering Ghanaian artists and DJs that "do it their way" was fueled with sounds from Africa and was attended by over 1200 attendees including musicians and media personalities Ova Wise, Efya, Nana Fofie, Efia Odo, Moesha Buduong, Official Kwame, and BrownBerry.

"For years, Ballantine's has celebrated authentic and pioneering artists who have stayed true to their passion, True Music. We are excited to create a platform for music lovers and True Artists to come together and share their art while enjoying Ballantine's," said Sarah Haman, Brand Manager of Premium Brands at Pernod Ricard Ghana.

KING PROMISE X EFYA ODO X NANA FOFIE

True Music Accra kicked off with tattoo artists and Ballantine's hostesses who painted guest's faces and bodies with glow paints and escorted them to the dance floor and avant-garde photo booths at various corners of the club for photo opportunities. MC Kojo Manuel stirred the crowd with a special homage to Sarkodie for winning International Flow Act at the 2019 BET Hip Hop Awards after an impressive performance from rapper Yaw Bema. DJs for the evening, DJ MicSmith, DJ Vyrusky, and iPhone DJ kept the crowd on the dance floor with best mixes of Afrobeats, Hip-hop, Highlife and Dancehall.

DJ Mic Smith

King Promise took on to the stage with his signature dark shades singing R&B and Afrobeats hits off his 'As Promised' Album including "Bra", "Tokyo" and "Commando". Darkovibes climaxed the night and brandished his smooth vocals and hype rhymes on songs such as "Kpo KeKe", "Stay Woke" and "Bless Me". He was later joined on stage with La Meme Gang member, $pacely, and they performed together.

"Music is one of the ways where different people from different communities can come together and share the bond of oneness. I am grateful for the unique platform given to me by Ballantine's True Music Africa to share my music in an unfiltered way," said King Promise, Ghanaian highlife and Afrobeats singer-songwriter.

Ballantine's and Boiler Room launched True Music Africa in Ghana earlier this year with a live-streamed party broadcast to more than 17 million people around the world featuring epic performances from exciting talents in Ghana's buzzing hip-hop, rap, trap and R&B scenes.

About Ballantines
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827.

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Kojo Manuel Grabs Another Nomination at Ghana DJ Awards: Here’s Why He Should Win!

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Kojo Manuel has grabbed his third Best MC nomination in a row at the 2019 Ghana DJ Awards, first in 2017 and then 2018. He has never won the award but with his rising popularity and new energy wave, its safe to say he has his best shot this year!After hosting the biggest parties and concerts from 2018 to 2019, the competition barely exists. Here are a list of events Kojo Manuel has been on since 2018 till date:

TINaFest 2019

Ghana Meets Naija 2019

Ghana Rocks 2018

Tidal Rave 2018 & 2019

True Music Accra

Boiler Room Accra

MTN Pulse Concerts (Takoradi & Cape Coast)

Manifestivities 2018

Rapperholic 2018

La Meme Gang’s Crusade Concert 2018

The Reign Concert 2018

Infinix Hot 8 Launch with Shatta Wale

SC Connect

Samsung Galaxy A Series Launch 

Rexona Colourthon (UCC, Legon)

Detty Rave 2018

Afrochella 2018

AFRIMA Music Village Concert 2018

Kuami Eugene’s Rockstar concert Kumasi

Vac with Vyrusky

Original Beats Party Tour at over 12 locations

4syte TV Campus Tour (Pent)

YFM Area Code Jams

Guinness Smooth Launch

Wheeeww! The list goes on and on… and he shut them all down! Do you think he deserves to win this one? The vote for Kojo Manuel as the Best MC at the Ghana DJ Awards which happens on November 2nd at the National Theatre

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