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KIKOROMEO Takes Lead At Lagos Fashion Week 2018 With New Creative Director: Iona McCreath In Tow!

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It was a new generation takeover as the latest SS2019 KIKOROMEO collection on Thursday 25th Oct 2018 at Day 1 of Lagos Fashion Week, unveiling its new creative director of brand: Iona McCreath. The collection has been featured in Elle USA’s top 10 from Lagos Fashion Week .

Iona, who has apprenticed with Ann McCreath – Founder of KikoRomeo: her mother’s fashion business since birth, took the bow as she presented the brand’s latest collection. Now co-designing with her mother, she is taking the lead on the silhouettes, while her mother works on the textiles and cutting. To celebrate this new way of working they chose baptism by fire in presenting at Lagos Fashion Week, the most influential platform in Africa, pioneered by Omoyemi Akerele .

Speaking about her experience Iona said “Lagos is very influential around Africa and acts as a voice of Africa to the world. When people see Africa the first thing they see or hear is Nigerian. That means being able to integrate within the Nigerian market is strategic. It is also very exciting, because of the vibrant entertainment scene, which has helped contemporary arts and culture develop to be at the heart of the economy. Nigerians love fashion and the collection has been very well received.”

The KIKOROMEO SS2019 collection consisted of 28 looks, 5 women and 23 men. The colours and contrasting textures drew inspiration from the places where oceans meet sands all around the African continent. Filled with golden browns to slate greys, accented with dusty beiges and sunshine yellows, with shades of marine blue that trail through all pieces. The brand’s signature overalls aka jumpers were presented for men and women in a variety of tie dyed, batiked and drip painted variations. These are already a hot favourite of artist Blinky Bill , whose latest beats hit the air as the models paced the runway. Other key items were the hand painted tunics, beautifully cut pants and an adire kilt. The collection was accessorized with fishskin bags, which had been done by accessories brand Baobab for KikoRomeo. The whole look was young and fresh, styled by Moses Ebite .

KIKOROMEO, which means “Adams Apple” in Swahili, is based in Nairobi, Kenya. With over two decades of design heritage, the brand is known for its timeless slow fashion pieces, which transcend fashion trends and show perfection in a fit. Adopting a sustainable approach in everything it does, the brand works with urban and rural Kenyan and refugee artisans, constantly improving the quality of their products, and truly believes and adheres to a Made in Africa policy.

Iona McCreath, who has a degree in Sociology from London School of Economics and a foundation diploma in Art and Design from Central Saint Martin’s.

EDITOR’S NOTES:

Art, music and crafting are at the heart of the KIKOROMEO DNA. The brand is now immersed in reinventing its own textiles, as it did at inception, moving away from commercial prints into hand-dyed and hand painted textiles. These original patterned fabrics are done in collaboration with a young Kenyan textile designer Rachel Wanyutu, as well as the brand founder herself Ann McCreath. Ann has been exploring textile art, influenced by visual artist Onyis Martin amongst others, while Iona McCreath is taking over the creative direction of the clothing.

KIKOROMEO was founded in Kenya in 1996 by fashion designer Ann McCreath. The objective was always to create and sustain a brand, which could last for generations as a true fashion house. Now co-designed by her daughter Iona, it is situated in the Kobo Art Centre, at 523 Riara Rd in Nairobi, Kenya.

FOR MORE:

Website: http://kikoromeo.com/index.php/the-brand/our-story/
Twitter: https://twitter.com/KikoRomeoAfrica
Instagram: https://www.instagram.com/kikoromeo/
Facebook: https://www.facebook.com/KikoRomeo-348383729244/

For more info contact in Kenya (English): Anyiko PR Tel +254 721 368 983 | Whatsapp +254 770 360 087 |[email protected]

 

Photo by: Kelechi Amadi-Obi (www.kelechiamadiobi.com)

Photo by: Kelechi Amadi-Obi (www.kelechiamadiobi.com)

Photo by: Kelechi Amadi-Obi (www.kelechiamadiobi.com)

Fashion Event

Heineken Lagos Fashion Week Successfully Concludes It’s 8th Edition

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The 8th edition of Heineken Lagos Fashion Week has come to a close. Serving as a hub to connect fashion stakeholders, the #LagosFW tent played host to over 50 designers, attracting thousands of fashion experts, enthusiasts, media across the continent and beyond.

#HLFWNG featured a series of activities including the Fashion Business Series Dinner, #LagosFWRetail in Partnership with #SheTrades and #FETSWallet, Visual Makers Fellowship with Canon, Green Access Showcase with Fayrouz and the Heineken Live Your Music After Party.

For the eighth year of #LagosFW, the platform expanded the reach of the Fashion Focus designer support initiative to other African countries. The 10 Semi-finalists for 2018 / 2019 season selected are truly reflective of its Pan-African focus: Larry Jay and Duaba Serwa (Ghana), Haute Baso and Moshions (Rwanda), Katungulu Mwendwa and Jasleen Matharu (Kenya), TAlakija, Rick Dusi and Ili (Lagos) and Naolila (Angola). They presented their work before a panel that included Rukky Ladoja (Grey Projects), Mazzi Odu (Editor Magnus Oculus), Nisha Nkanbar (Industrie Africa), Liam Freeman (Editor, Vogue International) and Londe Thompson (Project Manager Fahsion Focus). This year we had over 5 of our Fashion Focus 2017 / 2018 finalists showcase their Spring/Summer ‘19 collection including the winner of the first ever Fashion Focus X FETS Wallet Fund, Emmy Kasbit who worked with a mentor – Ijeoma Ogbechie of Avivere all season long on how to financially sustain and position a fashion business.

Emmy Kasbit
Fashion Business Series continues to be the platform where industry leaders across the fashion value chain engage with the private and public sector and have high level discussions on how to drive the development of the fashion industry. This season was given a new twist with “The Gathering” an FBS Dinner, which saw members of Nigeria’s creative class gather to listen to an insightful conversation moderated by Style House Files/LagosFW Founder Omoyemi Akerele with Editor-in-chief of Grazia.it – Tamu Macpherson, Visual Artist- Trevor Stuurman and Chief Executive Officer of the Commonwealth Fashion Council- Daniel Hatton. The discussion centered around “The Importance of Platforms in Fashion’s Ecosystem” with panelists emphasizing the need for Africa to drive its creative economy through telling its own stories, utilizing home grown organic platforms and voices.

Beyond the runway, it’s great to bring to fore how fashion can be a source of job and wealth creation. Designers Consociate in partnership with Lagos Fashion Week, commissioned 5 designers from Nigeria, (Tsemaye Binitie, Meena, Clan) Ghana (Christie Brown) and Senegal (Tongoro Studio) to design shirts, produced by beneficiaries of the Nigerian Export Promotion Council owned Human Capital Development Center (HCDC), an initiative managed by Style House Files as part of its commitment to the development of skills acquisition for the sector. The shirts were sold at #LagosFWRetail.

With the success of last years experience tent, #HLFWNG featured over 20 brands at #LagosFWRetail curated in partnership with #SheTrades and #FETSWallet. The Creators Lounge by The Assembly in collaboration with Newton and David as well as the TECNO and Mitsubishi experience booths were a highlight for all guests who attended.

The Heineken VIP tent at #HLFWNG was the perfect spot to unwind before and during shows, It also played host to Kelechi Amadi Obi’s portrait booth, which over the years has become a fashion week favourite.

Denola Gray
Day two welcomed the beginning of the runway shows, style enthusiasts paraded the grounds, enjoying the outdoor display by Newton and David which was the backdrop for Vogue Street Style photos.

Betty Irabor’s “The Dew Collection” in collaboration with 12 designers including Toju Foyeh and Mai Atafo to create awareness on mental health was the first to hit the glossy black runway, followed by cutting edge designs from Lagos Space Programme, DNA by Iconic Invanity fun and fearless SS19, Ladunni Lambo’s strong cultural representations, and a flawless close by Kelechi Odu, a menswear favourite.

Cynthia Abila

Nack

Kelechi Odu
Day three kicked off with a striking collection by Fashion Focus finalist Demure by Denike, Mitsubishi Eclipse collection with Sisiano, Ugo Monye’s Clan of Men, DZYN and Style Temple followed by larger than life pieces from JZO, Rich Mnisi and the easy breezy pieces by Tongoro, which was love at first sight!

Mitsubishi X Sisiano

Tongoro
Before the show’s began at the tents on day 4, the Adara foundation in collaboration with TAN by Tiffany Amber launched a collection designed, hand painted and printed by 24 low-income women who as a result of the collaboration are benefitting an improved income and hopefully broader markets for their skills.

The final day of the 2018 #HLFWNG opened with House of Deola’s Lagos Fashion Week debut which lived up to its expectations. The collection was a reminder of her impeccable attention to detail with every piece infused with unmissable couture techniques, joining the line-up was Fayrouz Presents: Green Access, an upcycled collection, produced following a training workshop in sustainable fashion, electrifying collections from Adama Paris, Eki Orleans, Elie Kuame, Maxhosa by Laduma hit the runway with Orange Culture, a finalist of Fashion Focus closing the show in grand style with “The Orange Moon” SS19 collection.


Fayrouz Presents: Green Access


Maxhosa by Laduma


Orange Culture

Heineken Lagos Fashion Week was brought to you by Style House Files and Heineken in partnership with FETS Wallet, Fayrouz, NEPC, JC Decaux Gracelake and supported by TECNO, Mitsubishi Motors, Maybelline, Oando, and Garment Care.

Media Partners: BellaNaija, Business Day, Genevieve Magazine, George Britton, Guardian Life, Konbini, Pulse NG, Style Vitae, Ventures Africa and Zumi.
Official Logistics Partner: Taxify.

For more information on LFW, kindly visit www.lagosfashionweek.ng or follow our Instagram page @lagosfashionweekofficial

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Africa Gears Up for Heineken Lagos Fashion Week 2018: 24th to 27th October, 2018 | Fashion Focus Africa Semi Finalists Announced

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Lagos, Nigeria: Lagos Fashion Week will return for its 8th edition this year from October 24th – 27th 2018. Serving as a hub to connect fashion stakeholders, LFW tents Oniru will open from 10am – 10pm.

Heineken Lagos Fashion Week is the leading event on the African Fashion calendar, attracting thousands of fashion experts, enthusiasts and media across the continent and beyond. This seasons event will feature over 50 designers showcasing their Spring/Summer 2019 collections as well as the Fashion Business Series, #LagosFWRetail in partnership with #SheTrades, Visual Makers Fellowship with Canon, Green Access Showcase with Fayrouz x Garment Care and Heineken Live Your Music After Party.

The Heineken Lagos Fashion Week press cocktail took place on the 11th of October 2018 to announce plans for this year’s event. The cocktail began with a short message by Obabiyi Fagade, Senior Brand Manager Heineken, reiterating Heineken’s commitment to inspiring African consumers to break boundaries through the LFW platform. He also expressed his excitement for LFW guests to experience the Heineken hospitality suite as well as Live Your Music.

Fashion Focus Alumni, and Fashion Focus x FETS Wallet Fund recipient, Emmy Kasbit was also present, sharing his experience of the incubator programme, he said, “Fashion Focus has been a great journey so far. The fund has helped propel my brand forward in such a short period of time through business mentorship and global opportunities, this has only been possible with the support of the Fashion Focus platform which continuously facilitates positioning my brand globally”.

Excited at the opportunity to continue to impact young African creatives and businesses, the 2018/19 Fashion Focus Africa Semi Finalists who will be going through to the interview stages have been selected:

Mohammed Jafaru Larry | Larry Jay | Ghana
Linda Mukangoga | Haute Baso | Rwanda
Katungulu Mwendwa | Kenya
Tayo, Tola and Tope Alakija | TAlakija | Lagos
Amali Curtis | Ili | Lagos
Moses Turahirwa | Moshions | Rwanda
Ilse-Naolila Teixeira | Naolila | Angola
Nelly Emerald Aboagye | Duaba Serwa | Ghana
Jasleen Matharu | Kenya
Eidusi Patrick Eromosele | Rick Dusi | Lagos

Interviews will be conducted during Lagos Fashion Week.

The Fashion Business Series will take a new turn this year, occuring on the first day to usher in #HLFW18. The aim of FBS is to create a platform for fashion stakeholders to drive conversation about the development of the fashion industry. This year’s theme, “The Importance of Platforms” will feature a panel of experts discussing how various media platforms can be utilised for the benefit of the industry. We look forward to hosting our very first “FBS Gathering”, a dinner solely for fashion stakeholders.

Also a key feature in the 2018 lineup is the Visual Makers Fellowship. 10 filmmakers and 20 photographers will attend workshops over a 7-day period facilitated by Canon, and be offered the opportunity to shoot for #HLFW2018. In addition, the Green Access showcase with Fayrouz and Garment Care, a platform set-up to promote sustainable fashion. Workshops for Green Access begun earlier on Thursday the 11th of October, and will see 5 finalists present upcycled pieces at Lagos Fashion Week.

Omoyemi Akerele – Founder #LFWNG, rounded up the press cocktail thanking the commitment of sponsors and reiterating the objective of the #HLFW18 platform and the growing need to engage the Pan-African fashion industry to promote skills acquisition and commerce that can catalyze economic growth.

LFW lineup:

Fashion Business Series: 24th October, 2018. This year’s theme is titled ‘The Importance of Platforms’ and discussions will delve into how the fashion industry can leverage platforms. A dynamic selection of industry experts will lead these discussions.

Runway Shows and #LagosFWRetail: 25th – 27th October, 2018. 10am – 10pm daily.

Tickets for the runway shows can be purchased online at Afritickets.

Heineken Lagos Fashion Week is brought to you by Style House Files and Heineken in partnership with FETS Wallet, Fayrouz, NEPC, Maybelline, Oando, and Garment Care.

Media Partners: BellaNaija, Business Day, Genevieve Magazine, George Britton, Guardian Life, Konbini, Pulse NG, Style Vitae, Ventures Africa and Zumi.

Official Logistics Partner: Taxify.

For more information on LFW, kindly visit www.lagosfashionweek.ng or follow our Instagram page @lagosfashionweekofficial

Photos from the event can be viewed here: https://www.dropbox.com/sh/u2rryo7sc8pds9m/AABB7SlyN9PfvFejcli0EWoQa?dl=0

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Accra Fashion Week Top African Fashion Events With Spectacular Showcase

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Accra Fashion Week makes history as the first ever national fashion week in Africa (outside of South Africa) to go twice a year putting Ghana on the forefront of the fashion map. The just ended fashion event, dubbed the Summer Harmattan edition took place at the CFAO with a spectacular set of talented designers.

In attendance were various celebrities such as Magaret Murray, Adina Thembe, Pascaline Edwards, Lydia Forson and more. The highlight was a surprise attendance by the French ambassador to Ghana Anne Sophie Ave who came to witness trend stetting clothes, and even took to the backstage to meet students of Imperial College of Arts.

The objective of Accra Fashion Week is to take real life African talent and turn them into social trends with the right support and mechanism of the fashion industry behind. Guests flew all the way from China, Sweden and more to enjoy the designs by major brands such as Mish Mega, Bri Wireduah, Aphia Sakyi, Madyln Mode, Afre Anko, Netseba, MXDonna, Abass, Salim Signature and more.

Clothes will soon be available to shop online at www.AccraFashionWeek.org/ShopTheRunway

 

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Accra Fashion Week Set To Launch 1st Ghanaian Fashion Auction Today

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Accra Fashion Week’s ‘Designer Fashion Auction’ may just be one of the most revolutionary acts to be executed in Ghana.

The event set for Wednesday 3rd October 2018 (Today) 7pm and will see fashion enthusiasts, celebrities and diplomats congregate at the Urban Grill venue in Airport, Accra. Where they will be given the chance to engage in silent bidden for exclusive outfits made only available for their viewing.

The auction will feature clothes from some of Ghana’s very best such as Afre Anko, Bri Wireduah, Randa Khatib, Madlyn Mode and more, as well as exclusive items from leading Nigerian brand MXDonna.

Proceeds of the fundraising auction will go towards Accra Fashion Week and it’s project to build Ghanaian fashion as well as the Wennette Foundation, a Non-profit organization that reaches out to orphanage homes, less privileged and the needy in the society.

Accra Fashion Week 2018 Summer Harmattan edition will make history this year being the first ever major fashion week in Sub sahara Africa to go twice a year. The week will feature various events from seminars, showrooms, car and fashion shows and more. See the full schedule at www.AccraFashionWeek.org/schedule

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