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How Technology Is Changing The Music Industry.



The advent of the Internet and the exponential development of new technologies have drastically changed our lives. For the music industry, especially in AfricaGhana to be precise, the Internet has brought with it a deep and progressive change that is affecting every aspect of the sector.

The global internet boom (3.81 billion Internet users in 2017, or 51% of the world population, according to We Are Social) allows consumers to discover a wide range of artists. Nowadays, even without a record label, artists can be heard from anywhere on Earth, with musicians being discovered every day thanks to relatively simple communication strategies. Artists often do not end up seeing much success, yet prosperous careers are sometimes launched via the Internet, and for the first time in 20 years, thanks to music streaming platforms like SpotifyGoogle Play Music, Aftown Music, and Apple Music, music revenue is showing an uptick.

Learning music theory, playing an instrument or singing has taken a playful dimension through videossoftwarevirtual reality (VR) and interactive applications. Everyday technology is now doubling up as musical instruments for a fraction of the price. for example, a mobile phone app can turn everyday objects into musical instruments.

Electronic music is evolving constantly. It is enriched with new sounds and mixed with acoustic instruments to unleash the composer’s imagination, even if the composer is artificial intelligence (AI). We’re not quite there yet in terms of machines creating pop hits but we are seeing machines change the sound of music more drastically than ever before. African electronic music, which combines traditional songs and rhythms with experimental sounds made with the help of the latest technology, is experiencing remarkable worldwide success and giving Afrofuturism palpability outside literature and the visual arts

Creative collaborations no longer know borders and are bourgeoning every day. Some websites, for example, allow musicians to be in contact with arrangers and to have their songs mixed anywhere in the world at competitive prices. New technologies also allow artists to collaborate without having to meet each beyond Skype sessions, chats and emails. Thus, interdisciplinary creative exchanges are developing at a rapid rate and giving rise to new styles of music.

Technology has also given more importance to the visual aspects of music. Beyond the traditional music video, we are now seeing the growing popularity of the visual album in which each song is accompanied by a video or visuals.

Live performances or music videos that are filmed in 3D and experienced with VR goggles are also becoming quite popular. It is realistic to conclude that in the next 20 years or so, music will rarely be conceived without the collaboration of a variety of visual artists which will mean that serious financial support will be needed.

New ways of financing albums and music videos, such as crowdfunding, have emerged. Regularly used by musicians, legal online downloads are also a great way to generate revenue, even though only popular musicians seem to be making enough money on the Internet to sustain themselves. Nonetheless, online downloads provide a significant shift for Ghanaian musicians whose national copyright laws and the implementation thereof are often ineffective.

Many musicians have realized that piracy is impossible to control, at least for the time being. This is why they have opted to make their music available for free download while hoping to make money at live shows. Streaming platforms such as YouTube are aware of the problem and have made it their responsibility to secure the content they make available to the public. Some of them employ systems of automatic recognition in cases where pirated songs have been uploaded. Record labels such as Warner Music are developing recognition software to block pirated music from being played, but pirates always seem to be one step ahead, finding ways to beat the systems put in place.

African (Ghana) music has a promising future. It can develop economies and promote the cultures of many countries. But musicians need the help of their governments and the private sector to remain competitive. Although they are endless possibilities for self-promotion with the development of new technologies, controlling piracy and payments to musicians are some of the challenges to be expected in the future. Nonetheless, African artists will see more collaborative opportunities as the Internet continues to break down physical and cultural boundaries.

(Source: fiftytech)


Motorola Releases Fold-able Smartphone – Razr.



We all remember the classic Motorola Razr V3 clamshell phone from the early days of the millennium. Now, in the age of foldable screens, Motorola reinvented the device and introduced the all-new Motorola Razr with a 6.2” foldable panel on the inside.

The Razr runs on the mid-range Snapdragon 710, coupled with 6GB RAM and 128GB of storage. There are only two cameras on the phone - one on the outside of the flip part and another on the inside, tucked inside a notch (yes, really).

The main shooter is 16 MP f/1.7 with EIS, Dual Pixel AF, and Laser AF. It is coupled with dual-LED flash. The selfie shooter is 5 MP f/2.0 with no flash, but the screen can be used to light up your face in the dark.

The biggest talking point of this device is the foldable panel. It is pOLED with a 21:9 ratio and has the marketing name Cinemavision and a resolution of 2142 x 876 pixels. There is another Quick View screen on the outside of the device with a 2.7” OLED panel and a resolution of 600 x 800 pixels.

The good thing about the secondary display is you it lets you use the phone without unfolding it for almost all important features like calls, taking selfies, turning some basic settings off/on and talking to the Google Assistant.

Motorola equipped the Razr with a 2,510 mAh battery that should top up in no time with the 15W TurboPower charging. The OS is Android Pie and it comes with all the Google services you need.

Offered in one color - Noir Black - the Razr is expected to cost $1,500. Motorola is yet to officially confirm the price and announce an actual launch date.

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SoundCloud Launches Promote Tool For Artistes.



BERLIN, GERMANY - European online audio distribution platform and music sharing website, SoundCloud, has, On Tuesday (Nov. 12), launched "Promote on SoundCloud" to help users of the platform push their tracks to a wide range of listeners off the platform

The new feature is a self-service tool that enables artists to boost their original songs to the top of listeners’ feeds and mobile homepages. Users can promote tracks directly to fans in real time, distribute releases to their audience across all major music services and get paid for plays both on SoundCloud and other streaming platforms.

The tool sets SoundCloud apart from most other streaming services by giving artists and creators more control over their content and marketing strategies. It also serves as a step further on SoundCloud’s Premier monetisation programme whose core selling point is that it enables artists to monetise their music on the platform and, according to SoundCloud, earn better pay-outs.

The scheme works similar to Facebook advertising. You tell SoundCloud who you want to target your track to and how much you want to spend getting it in front of them. The track will then be boosted up to the top of users’ streams and on their mobile homepages. Promoted tracks on SoundCloud are not new, but this opens the option up to more musicians.

With Promote on SoundCloud, the company’s chief product officer, Gilles BianRosa, said, creators can set their own budget and choose from a variety of advanced targeting options to help drive track plays, reach more diverse listener groups and build real-time, interactive connections with their fans.

Gilles BianRosa

The power of promotion is in the hands of creators whenever they want to elevate new tracks, fuel excitement for upcoming album releases, or build local market buzz in advance of tour dates.

He added that, promote on SoundCloud is an important addition to SoundCloud Premier, which offers creators wide distribution, more earning potential, and now, a way to proactively promote their music on SoundCloud, explaining that, creators get the added benefit of combining Promote on SoundCloud reports with SoundCloud stats to see comprehensive engagement data, a unique capability for creators who choose SoundCloud.

The company has been making moves this year to build up its subscription business – most notably appointing Anthony Gabriele as its SVP of subscriptions and marketing (he was formerly director of subscription marketing at Apple) – and the addition of new tools like these for creators is part of that wider thrust. There have been some interesting moves in this whole area recently to give creators and copyright owners more control over their own on-platform promotion.

Compare what SoundCloud has done to what Spotify launched in beta last month to let artist teams pay to promote releases to both free and paying users. Both companies need to build up revenues and are under growing pressure to let acts and labels have more control over the promotion of their own music on these platforms. While artists and copyright owners will always demand more control and feel the services could let them in closer to the centre of things, but these moves from Spotify and SoundCloud are certainly heading in the right direction.

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Ayoba Messaging Platform, Powered By MTN, Reaches 1M Active Users.



JOHANNESBURG – MTN Group today announced that its instant messaging platform, Ayoba has reached 1 million monthly active users. Ayoba is an advanced communications application localised for African and Middle East consumer needs, under an independent Over the Top (OTT) brand with unique features for MTN customers. The app supports many local languages spoken across the MTN markets including isiZulu, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and English.

MTN, together with its partners, is driven to improve access to affordable communications to ensure that people in its markets can reap the social, economic and developmental dividends of being online. Ayoba underscores this goal to bring more people into the digital world by providing them with affordable and simplified digital communication services.

Some of its key features and offerings are: Local languages: Ayoba is available in the top local languages in the markets where the offering has launched, Chat now: Users can instantly send and receive text and voice messages with any of their contacts regardless of device type or network, Security: End-to-end encryption means that messages in a conversation cannot be read by anyone else, Chat with everyone: Users can send SMS text messages with anyone in their contact list, regardless of whether they've installed Ayoba or not, Channels: Users can subscribe to Channels for locally relevant content across various categories, Money transfers: Users will be able to make and receive payments via Mobile Money (coming soon).

Commenting on the milestone, MTN Group President and CEO, Rob Shuter said, “We believe that our customers in Africa and the Middle East deserve a communication platform that expresses our unique voice, honours our rich identity through local languages, and addresses our customers’ specific needs and challenges by offering a data-included offering for MTN users, Mobile Money transfers (coming soon) and locally relevant content via channels.”

The platform which was launched earlier this year is now operational in 8 MTN markets, namely: Cameroon, Cote d’Ivoire, Congo Brazzaville, Nigeria, Ghana, Guinea Bissau, Afghanistan and South Africa. Ayoba is also available across multiple markets on the Google Play Store and via the Ayoba website as an OTT offering.

As part of continuous efforts to enhance its offerings, Ayoba will be adding more features in the future. “Ayoba is also working on building an open digital platform that will enable third party innovation. This will ensure that we offer a rich diversified experience on the platform, enabling us to deliver more value to our users, empower local developers and create local experiences that are optimised for local communities,” explains David Gilarranz, CEO MTN Digital.

Gilarranz adds that in addition to the number of exciting innovations on the cards Ayoba plans to expand to the rest of MTN’s markets, and other territories across the globe. Before the end of the year, Ayoba will go live in Guinea Conakry, Liberia, Benin and Rwanda.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our 244 million customers in 21 countries in Africa and the Middle East. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code “MTN”. We are pursuing our BRIGHT strategy with a major focus on growth in our data, fintech and digital businesses.

For more information, please contact:
Nompilo Morafo on +27 (0) 83 212 4022 |
Karen Byamugisha on +27 (0) 83 214 3685 |
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Tesla Pickup Truck To Be Priced Below $50,000



According to Tesla CEO Elon Musk, the upcoming Tesla truck will have a target price of under $50,000. This seems an impossible figure given the fact that other Tesla products (aside from the Model 3) start at a price that’s much higher. However, Musk stated this in a recent Ride The Lightning Podcast:

“You should be able to buy a really great truck for $49k or less.”

Musk added that the capabilities of the Tesla truck will be unmatched, though its appearance might be a bit over-the-top for a typical truck buyer.

If that price turns out to be true, then yes indeed the Tesla truck will beat the Rivian R1T and electric trucks from Ford and others, too.
More Tesla News

In the past, Musk commented on the abilities of the Ram truck, stating that it’ll be more or less toy-like compared to the Tesla truck. Range of the Tesla truck is expected to be around 500 miles. The unveiling is set for sometime later this year.

In top-level trim, it should boast a range of between 400 and 500 miles, possibly more. As one might suspect, it will be all-wheel drive with a motor for each axle. Musk also noted that the suspension will dynamically adjust according to its load. Being electric and a truck means it will have lots of torque. While we can’t say how much, exactly, we can point out that Musk once tweeted that it could tow 300,000 pounds.

Regarding the look, there’s been any number of renders of a possible Tesla truck produced over the past couple of years, but we’ve yet to see the actual truck to really have an idea of what it will look like, though Musk does say it’ll have a certain sort of sci-fi appearance.

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