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How Rihanna Created A $600 Million Fortune And Became The World’s Richest Female Musician.

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“Work, work, work, work, work, work.”
That’s the opening line of Rihanna’s 2016 dance hall anthem titled, appropriately, Work. It could also serve as her personal motto.

Famous first as a singer, Robyn Rihanna Fenty, age 31, has since evolved into a style icon and makeup entrepreneur—and soon she’ll be the first black woman in charge of a major luxury fashion house. All those efforts add up to a $600 million fortune, making her the wealthiest female musician in the world, ahead of the likes of Madonna ($570 million), Céline Dion ($450 million) and Beyoncé ($400 million).

Most of that comes not from music but from her partnership with LVMH, the French luxury goods giant run by billionaire Bernard Arnault. Rihanna (pronounced “Ri-ann-ah,” not “Ri-ah-nah,” as she recently clarified) and LVMH co-own the makeup brand Fenty Beauty. It launched in September 2017 at Sephora, another LVMH brand, and online at FentyBeauty.com, quickly becoming a viral success. Fenty Beauty racked up a reported $100 million in sales in its first few weeks, propelled by Rihanna’s fame and 71 million Instagram followers.

The entire personal care industry in America has grown huge in recent years. According to Grand View Research, it could swell to more than $200 billion in sales by 2025, up from closer to $130 billion in 2016. The market saw a record 134 M&A deals last year, including P&G’s $250 million purchase of 10-year-old First Aid Beauty. Perhaps the most telling data point: 11 of the 80 women on Forbes’ list of the Richest Self-Made Women made their money in beauty or skin care products. Many did what Rihanna did, turn to the low-cost marketing opportunity presented by social media. That works best for existing celebrities, as Kylie Jenner and her Kylie Cosmetics proved out, who can push their new products at their existing followers.

Fenty Beauty has differentiated itself in another way, releasing 40 shades of foundation, far more than the handful of hues sold by other brands. “It challenged the standard convention that you only needed a very defined set of shades to satisfy a market,” says Stephanie Wissink, a research analyst at Jefferies. “Not only did [Fenty Beauty] achieve meaningful sales, but it potentially changed the industry permanently.”

Sales continue to soar. Fenty Beauty generated an estimated $570 million in revenue last year, after only 15 months in business. The entire operation is worth, conservatively, more than $3 billion. Forbes estimates that LVMH owns an estimated 50% of it, while Rihanna has about 15%, a figure a spokesperson for the artist disputed but wouldn’t clarify further.

The Barbados native, who overcame hardships including an abusive addict father and a well-publicized assault by then-boyfriend Chris Brown in 2009, also co-owns the Savage X Fenty lingerie line with Los Angeles-based online fashion firm TechStyle Fashion Group and has millions in earnings from her career touring and releasing as a singer, which make up the rest of her fortune.

Her empire continues to grow. In May, LVMH and Rihanna announced Fenty, a new clothing house that will make high-end clothes, shoes, accessories and jewelry.

“They extended the offer to me and it was a no-brainer because LVMH is a machine,” Rihanna told The New York Times Style Magazine. “Bernard Arnault was so enthusiastic; he trusted me and my vision.”

The fashion line, which launched online in May, includes sizes up to U.S. 14, embodying the same inclusive ideal of Fenty Beauty. It will exist under the same umbrella as famous brands such as Dior and Givenchy, marking LVMH’s first new house in more than 30 years.

“What Fenty Beauty did to beauty, Fenty lifestyle is going to do to fashion,” says Wissink. “It’s going to raise the bar for what it looks like to build a brand that’s inclusive, game changing, global and iconic.”

Source: Forbes

Music

Stonebwoy And Beat Da’Kay To Work On A New Banger.

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Award-winning Ghanaian reggae-dancehall musician, Livingstone Etse Satekla, known as, Stonebwoy, will be releasing 3 jams this December and features some top Ghanaian artistes, Kidi and Kuame Eugene on each of the tunes.

Stonebwoy has released some bangers this year with top musicians like Beenie Man, Teni. With little known about the yet to be released tunes, it is believed that, the projects will be of standard. Ghanaian sound engineer, Beat Dakay, whom the ‘Top Skanka’ hitmaker previously had a rift with also feature on the other song which is set to be released next month.

Stonebwoy is keen on setting a record before the end of the year as he already has two concerts scheduled for November and December respectively. The Afro dancehall artiste announced that his flagship concert, Ashaiman to the world is set to hold on 30th of November followed by a trip to Tamale for the 2019 Bhim Concert which is scheduled for 21st December at the Tamale sports stadium.

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“God Took Me Out Of Pornography. – Kobbysalm

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It is no doubt that one faces a lot of challenges and hurdles in life; many are scared to break out of such holdbacks especially when it forms part of their darkest secrets. 

There is always a way out with Jesus in the picture, to that effect, award-winning urban gospel artiste Kobbysalm juggles up the hardest addiction he had to deal with in life - pornography.

Upon encountering christ a huge turn over has taken place in his life hence his new hit single titled ‘Today Today’.

Listen to it below:

www.soundcloud.com/kobbysalm/today-today

Itunes 

https://music.apple.com/gh/album/today-today/1484535625?i=1484535630

YouTube 

https://youtu.be/kiXjYmr3wQs

KobbySalm has been a major star of urban gospel music for some years, but it’s his recent collaboration effort with Kingzkid on the Uncommon EP that has put a new light on him.

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NEW MUSIC: Reggie N Bollie ft Samini – ‘African Dancehall Party’

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Reggie N Bollie have today (15 November, 201)9 announced the the official release of their much anticipated song, 'African Dancehall Party' featuring Samini. It is being touted one of the biggest collaborations in recent times and a sure anthem for the clubs and dance floors. 

'African Dancehall Party' which is released today, on the F.R.O.D. Music label, is available for streaming and download on all worldwide digital platforms.

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Music Videos

“Mobile Phones Contribute To Marital Disorders. – Okyeame Kwame

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Multiple award-winning Ghanaian musician, Okyeame Kwame, has addressed a critical issue that is affecting most relationships, the world over.

In one of his songs called ‘Dum Fon No’, the Rap Dacta tells the story of a married man asking his wife to put off her phone and pay attention to him. ‘Dum Fon No’, taken off the ‘Made in Ghana’ album features Yaa Yaa.

According to Okyeame Kwame this song was done out of his personal life experience. He told Jessica Opare Saforo on Citi 97.3 FM that he chose to tackle phubbing (the practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile devices) because it is the number one reason for most problems in relationships in the world.

“Most marriages are breaking up because of people’s attachment to the phone and what they do on the phone,” he said.

Phubbing makes room for cheating and all the strange things the phone will help you do. "It is very important that we look at this phenomenon with a critical eye. It gets to a time, you need to turn the phone off,” he further advised.

Okyeame is married to Annica Nsia-Apau. They are blessed with two children; Sir Kwame Nsia-Bota and Sante Antwiwa Nsia-Apau.

Watch the video of ‘Dum Fon No’ below:

https://www.youtube.com/watch?v=2Lz1Qyot-mo

(Source: Emmanuel Dadzie)

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