Beauty entrepreneur, award-winning actress, and ex Big Brother Nigeria
housemate, Ifu Ennada is The Nation Newspaper’s Flair Magazine cover star.
In this interview with the publication, Ifu gives readers a rare insight
into her humble beginnings, running a successful multi-million-naira
business, her thriving acting career, as well as her hopes and dreams for
Read excerpts below:
On the journey to establishing a thriving business
When I launched my beauty brand – beautIFU Ennada, 9 months ago it was
quite a memorable time for me. Before that experience I was just a girl
with dreams of owning a successful multi-trillion dollar business.
Although I haven’t gotten to the trillion-dollar part yet, but there’s a
multi something in my story now. I remember days that I would sit in my
dad’s house in the swamps of a slum and just visualize my dreams. That was
after I have done everything physically possible to achieve them.
There were days that I would cry and go without food after sending all I
had to my family. But no matter how hard things got, I never gave up. So
it was a very memorable day when family friends and the media gathered as
I launched my business- beautIFU Ennada.
I was inspired to go into hair care after I suffered severe hair loss and
couldn’t find any effective remedy.
After extensive research, I discovered amazing natural hair-care recipes
that became my remedy. This was about two years ago when I also returned
to natural hair. I had always hated relaxed hair because of how lifeless
it seemed on me. I finally launched my business 9 months ago after I left
On her first job
My first job was a receptionist job. Although, I ended up being the
cleaner, messenger and Personal Assistant to my ex boss. I was just 17
years old at the time.
I was in school at the time, but worked to support my family and myself.
My salary was just N7,000, but I worked so hard that when I left, I was
greatly missed. My ex boss actually asked me to return with a promise to
increase my salary, but I knew my time there was done and it was time to
move on to greater things.
It was a very interesting experience. There I learnt to be versatile,
manage people way older than I was, as well as work under pressure.
On her acting career
Going down memory lane, I must say that before Big Brother I was getting
good roles. Right now things have gotten better and the experience is very
inspiring for me.
My first cinema film, “Hire a Woman” by Chinney Love Eze, is the
highest-grossing Nollywood film from January 2019 till date. I have some
films that will be released in cinemas soon, such as “Mad About You,” and
also, “The Lost Okorochi,” a film by Abba T. Makama, which I am really
excited about. I also have more unreleased film and TV projects, which you
will be seeing very soon.
Adut Akech Wins Model Of The Year At 2019 British Fashion Awards.
South Sudanese Star model Adut Akech was named 'Model of the Year' at last night's star-studded British Fashion Awards in London, earning her one of the biggest accolades during this year's ceremony.
The 19-year-old, South Sudanese-born model, beat out the likes of Adwoa Aboah, Kaia Gerber and Winnie Harlow to claim the recognition.
During her acceptance speech, Akech, who moved with her family to Australia as a young girl after fleeing South Sudan, touched on the need for better representation of women who look like her in the fashion industry. "It is important for all of us to remember that someone like me winning this award is a rarity," she said.
"This is for the young women and men who found representation and validation in my work. I want them to never be afraid of dreaming big like I once did."
The model has openly called out racism in the fashion industry in the past. Back in August, she called out Australia's Who Magazine after they published a story about her with a picture of a different model. "I feel as though this would've not have happened to a white model," she said at the time. "Not only do I personally feel insulted and disrespected, but I feel like my entire race has been disrespected," she added.
According to The Independent, the star model received a standing ovation after delivering her speech. Several artists, models, designers and more attended the ceremony (sometimes referred to as the 'Oscars of British Fashion), which took place at Royal Albert Hall, including Rihanna who won the Urban Luxe award for her label FENTY, which launched this year. The award was presented to her by Janet Jackson.
Several other fashion icons, including Naomi Campbell, Tracee Ellis Ross, British Vogue's Editor-In-ChIef Edward Enninful and plenty others were also in attendance for last night's awards. Check out some more of the action and standout looks below.
RICHARD MILLE: Rolex For Billionaires.
The Richard Mille brand is a product of deep relationships from old Swiss luxury watchmaking and jewellery. Launched only in 2001 after three years of experimentation with materials, design and mechanisms, Richard Mille has quickly become one of the world’s ultra-luxury watch brands. Richard Mille, one of the co-founders, who had worked in the Swiss luxury timepiece industry since 1971, joined up with Dominique Guenat, owner of Guenat SA – Montres Valgine and a great friend, with whom he had worked on watches for Mauboussin, a previous employer.
They hatched the idea of launching the world’s most outstanding luxury watches, built on their common love for cars, aeronautics, and mechanics. Even though they were big boys in the world of luxury watchmaking, such an audacious dream required collaboration with other titans of the industry. They got the backing of Lucien Tissot, a lawyer whose family has been making luxury watches since 19th Century. Then they got the venerable Audemars Piguet to manufacture the complex design and mechanics of the Richard Mille watches. The watches, of course, incorporate the tourbillon mechanism – invented in 1795 to improve accuracy, the tourbillon is now largely a show-off displayed on Swiss watches that cost $40,000 and above. Most Richard Mille watches are not adorned with gold, silver, diamonds, or any precious stones, what you pay for is the exceptional mechanization, which draws on modern techniques and materials used in F1 cars and aerospace.
The brand has been spotted on celebrities such as Jay-Z, Drake, Kanye West, Pharrell Williams, Kelvin Hart, Ed Sheeran, Jackie Chan, Natalie Portman, Michelle Yeoh and Chris Brown. Sports icons are not left out, Rafael Nadal, Wayde van Niekerk, Yohan Blake, Floyd Mayweather, Neymar da Silva, Bubba Watson, and Felipe Masa.
A Richard Mille watch is very expensive, as its price starts from $80,000 and it can go up to or even surpass $2 million. According to Declan Quinn, the famous Irish-American cinematographer, owning a Richard Mille watch is ‘’today’s equivalent of the billionaire’s handshake’’.
In 2018, Richard Mille withdrew from the luxury industry’s flagship marketing event, the Salon International de la Haute Horlogerie (SIHH), to be known as Watches & Wonders Geneva from 2020. This further placed the brand in a class of its own, apart from even the most exclusive luxury watch brands. Since it began production in 2001, only 39,000 Richard Mille watches have been made – there are currently 29,500 dollar millionaires in Nigeria and 4.4 million millionaires in China.
Davido is one of the proud owners of Richard Mille, an ultra-exclusive watch brand.
10 Common Mistakes You Make When Decorating Your Living Room.
Your living room is probably one of the first spaces someone sees when they enter your home, meaning there’s a lot of pressure to make it look perfect. To help you do just that, Insider spoke with four interior designers to find out some common decorating blunders and furniture faux pas. Here are some of the biggest mistakes people make when decorating a living room.
1. Buying a rug that is too big or too small for your living room will mess up the entire space.
Gena Kirk, the vice president of design at KB Home, told Insider that it’s important to ensure that a rug does more than just work within the design scheme of your home — it needs to fit the room you intend to use it in.
“A rug that is too large will look overwhelming in the space and can make the room appear smaller,” she said. “A rug that is too small forces your furniture to be closer together, leaving the room feeling unbalanced and [creating] the feeling of wasted empty space.” Kirk recommended using painter’s tape and exact measurements to create mock outlines on your floor so you can envision how the rug might look in your space.
2. Placing your couch up against a wall could make the room look smaller.
Lauren White, the owner and principal designer of Ellen W. Interior Concepts, told Insider that instead of placingyour sofa up against the wall, you should consider “floating” it.
“Floating furniture means that you place pieces off the wall, sometimes in the middle of the room,” she said. “When you do this in your living room, it makes the room feel and look larger because you will be able to walk around it.”
3. Using pieces of furniture that are too “matchy-matchy” might make your home look like a showroom.
Walk into a furniture showroom, and you’re likely to find that almost everything is sold in sets — including living-room furniture.
“The easiest thing would be to purchase an entire set, but don’t do it,” White said. “A space that looks too ‘matchy-matchy’ isn’t a good thing. Furniture sets are visually boring, but ending different pieces demonstrates that you took time to curate your space, which, in turn, elevates the style in your home.”
4. Your television should be hung in a practical spot, not somewhere high up.
Design is more than having a home that looks pretty — you should also take ergonomics into account.
“I know that placing your TV over the fireplace is the ‘it’ thing to do, but it does a huge disservice to your neck,” White said.
“Your TV should be eye-level to where you are sitting,” she told Insider. “You should not have to look up.”
5. If you don’t prioritize comfort, your living room could end up feeling bleak.
People often think you have to sacrifice comfort for style, and it reflects in their living space, Sonja Rasula, a former interior designer on HGTV’s “Home to Go” and TLC’s “Trading Spaces” who founded Unique Markets in Los Angeles, told Insider.
“Comfortability is one of the biggest factors that make a living room,” Rasula said. “Even if you are balling on a budget, adding a cozy blanket or a few plush pillows will make all the difference.”
6. You might want to have multiple light sources in your living room to create ambiance.
Living rooms are multifunctional, and your lighting choices should reflect that, Sara Ray, an interior designer based in Nashville, told Insider.
“There should be overhead lighting on a dimmer that can be used to move throughout the space or dimmed to provide the right ambiance for a party,” she said. “You want to have plenty of secondary lighting so that tasks like reading can be done while sitting in the space.”
She suggested placing accent lighting on bookshelves, on a fireplace mantel, or above artwork to create layers of lighting in your living room.
7. Choosing furniture that’s too big or too small for your space can make the room feel off.
Picking out the right furniture is important, but where you put it is equally essential to designing a living room.
“Large pieces in a small space can make the room look even smaller, where small pieces in a large space can leave too much empty space,” Rasula told Insider.
For larger living rooms, she recommended leaving 30 to 36 inches between furniture pieces. Smaller spaces, like apartments, can get away with 18 to 24 inches between pieces.
“This amount of distance will ensure you’re not overcrowding your living room while at the same time will help maximize space for a smaller living room,” she said.
8. Incorporating furniture that doesn’t match the rest of your home might throw off the space.
Kirk said her clients often want to incorporate a piece of furniture in their living room that doesn’t really mesh well with the overall style of their home.
She said that while this should be avoided, there’s an exception to the rule.
“If it is because they love it, I say buy it,” she said. “I believe that if you love something you can make almost anything work, and that’s part of what makes a person’s home uniquely theirs — a home filled with furniture they love.”
9. You should use shelving space, but avoid packing it with large items.
When it comes to shelving in your living room, there’s a right way and a wrong way to go about decorating it, according to Rasula.
“You should utilize shelving space as much as possible, but try and avoid overhang, which could cause the space to look overcrowded,” she told Insider.
She explained that overhang is when items that are too large for the shelf or bookcase they’re on stick out over the ledge.
10. Not having enough tables and other surfaces to set your things on can be impractical.
Since a living room is often well trafficked, you should probably have ample places to set down your drinks, books, and other items, Ray told Insider.
“To create a functional living room, you should have a surface that you can easily reach from wherever you’re sitting,” she said. “It’s so nice to have a side table close by when you’re ready to set a drink down.”
WONDER BOY: How The King Of The Streets Became Ghana’s Fashion Alchemist.
Over the years, some Ghanaian musicians have launched fashion lines, and most of them are nowhere to be found. Few include Sark Clothing from rapper, Sarkodie, Meridian shoes by Mugeez, and Black Avenue Clothing for D-Black, these brands appear to have fallen flat. After his resurrection, Shatta Wale launched the SM cloth line, and so far, the streetwear label didn’t endure an embarrassing fashion startup failure. The SM apparel was primarily endorsed by his loyal fans, Shatta Wale and his team managed to create a product that people would actually buy.
Shatta Wale again launched another fashion line for his album The Reign, which was a huge success nationwide. The Reign apparel moved from just being a clothesline to become a household item. Now, for his album, Wonder Boy, that was released on October, 19, The King of The Streets launch "Wonder Boy" apparel that has the potential to penetrate the market. Despite the fashion market being highly fragmented, customer loyalty from Shatta Movement fans ensured “Wonder Boy” broke the bank. (Flash Africa)
Y FM, Peace FM, And Joy FM Now Available To DStv Subscribers.
Ed Sheeran Crowned UK “Artiste of the Decade”.
“Merqury Quaye Is A Beast. – Ibrahim Ben-Bako
ATTWF’19: Dr. Louisa, T.L.F. Examine Thousands Of Ghanaians. – (PHOTOS)
RECORD BREAKING: Over 100,000 Ghanaians Storm Stonebwoy’s “Ashaiman Festival”.
Tesla Pickup Truck To Be Priced Below $50,000
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