Beauty entrepreneur, award-winning actress, and ex Big Brother Nigeria
housemate, Ifu Ennada is The Nation Newspaper’s Flair Magazine cover star.
In this interview with the publication, Ifu gives readers a rare insight
into her humble beginnings, running a successful multi-million-naira
business, her thriving acting career, as well as her hopes and dreams for
Read excerpts below:
On the journey to establishing a thriving business
When I launched my beauty brand – beautIFU Ennada, 9 months ago it was
quite a memorable time for me. Before that experience I was just a girl
with dreams of owning a successful multi-trillion dollar business.
Although I haven’t gotten to the trillion-dollar part yet, but there’s a
multi something in my story now. I remember days that I would sit in my
dad’s house in the swamps of a slum and just visualize my dreams. That was
after I have done everything physically possible to achieve them.
There were days that I would cry and go without food after sending all I
had to my family. But no matter how hard things got, I never gave up. So
it was a very memorable day when family friends and the media gathered as
I launched my business- beautIFU Ennada.
I was inspired to go into hair care after I suffered severe hair loss and
couldn’t find any effective remedy.
After extensive research, I discovered amazing natural hair-care recipes
that became my remedy. This was about two years ago when I also returned
to natural hair. I had always hated relaxed hair because of how lifeless
it seemed on me. I finally launched my business 9 months ago after I left
On her first job
My first job was a receptionist job. Although, I ended up being the
cleaner, messenger and Personal Assistant to my ex boss. I was just 17
years old at the time.
I was in school at the time, but worked to support my family and myself.
My salary was just N7,000, but I worked so hard that when I left, I was
greatly missed. My ex boss actually asked me to return with a promise to
increase my salary, but I knew my time there was done and it was time to
move on to greater things.
It was a very interesting experience. There I learnt to be versatile,
manage people way older than I was, as well as work under pressure.
On her acting career
Going down memory lane, I must say that before Big Brother I was getting
good roles. Right now things have gotten better and the experience is very
inspiring for me.
My first cinema film, “Hire a Woman” by Chinney Love Eze, is the
highest-grossing Nollywood film from January 2019 till date. I have some
films that will be released in cinemas soon, such as “Mad About You,” and
also, “The Lost Okorochi,” a film by Abba T. Makama, which I am really
excited about. I also have more unreleased film and TV projects, which you
will be seeing very soon.
African Designers To Succumb For 2019 Glitz Africa Fashion Week, Accra.
Ghana’s biggest annual fashion event Glitz Africa Fashion Week (GAFW), is set to stage its seventh edition as it presents a perfect opportunity for designers from, and across Africa to meet and showcase their collections.
Produced by Glitz Africa, the exciting, Pan-African celebrity, fashion and lifestyle magazine, GAFW brings together industry players and fashion enthusiasts to interact in a fun-packed week at the Kempinski Hotel Gold Coast City in Accra. The event is slated for October 17 to 20, 2019.
Models, fashionistas, celebrities and influencers also meet in an atmosphere of glitz, fashion and style. Ahead of GAFW, Glitz Africa organized the Young Creative Design Talent competition to harness the skills of emerging designers and give them the platform to showcase their designs to an international audience.
The fashion week will begin with a Beauty Forum on Thursday, October 17 at the Labadi Beach Hotel followed by a private cocktail party at the residence of the French Ambassador.
Other activities lined up for GAFW include: Day 1 (October 18) – Young Design Talent show, Runway shows. Day 2 (October 19) – Business of fashion seminar, photography sessions, exhibitions, graduate show and runway shows and Day 3 (October) – Presentations, runway shows and after party
The GAFW Trade Tent/Retail Lounge will also be opened during the event for guests to interact with fashion retailers and designers and make purchases as well.
“Made In Ghana Project Yielding Positive Results. – Okyeame Kwame
Celebrated Ghanaian musician, Okyeame Kwame, has acknowledged the positive impact his ‘Made in Ghana’ project has made on the Ghanaian society so far.
Kwame, who was speaking on Joy Prime’s ‘Showbiz Now’ on Friday said so far the campaign has been able to encourage people to take pride in living the life of a Ghanaian.
“I remember that about two years ago, it would be difficult to find ‘apapransa’ or ‘ɛtɔ’ on Instagram. Today, if you post ‘bɔdeɛ ampesie’ or ‘ɛtɔ’ on Instagram you are likely to get more traction than you would have gotten two years ago,” he told Ibrahim Ben Bako in the interview.
He intimated that through the project, most people have earned their sense of ‘Ghanaian-ness’, adding that most people would now want to marry in traditional apparel unlike previously.
Okyeame Kwame is bent on encouraging and educating Ghanaians to patronise Made in Ghana products.
As part of his project, he has released an album titled ‘Made in Ghana’, which seeks to mirror the culture of people living in the various parts of the country.
He also uses his social media handles to educate people on the culture of Ghana and its tourism significance.
As the Made in Ghana Ambassador, he has dedicated himself to making sure this object is fully realised.
He has also teamed up with Darling Hair to produce Sante’s Hair product.
The ‘Made in Ghana’ album is available for sale on Aftown and other online music stores.
(Source: Kwame Dadzie)
Afronative Outdoors “Its Homecoming Szn” Merch To Mark “Year Of Return”
2019 has been an eventful year thus far, as Ghana’s Year of Return programme keeps drawing expats back home to the origin of culture and arts. Today marks the launch of Afronative’s new round of collection, dubbed the Homecoming Szn.
The collection comes in two main products – T-Shirts and denims, with plans to expand to other merchandise forms.
The T-shirts feature rare prints of African legends including Queen Nanny, the leader of the Jamaican Maroons, King Asebu Amenfi – founder of the Asebu Kingdom, Kwame Nkrumah – first prime minister and President of Ghana, having led GoldCoast into independence form the British and King Takyi – a Fante King exiled to Jamaica and known for leading the popular Tacky’s War against slave masters in Jamaica.
The homecoming szn merchandise is currently up for purchase, kindly contact Afronative sales team 0502384638, or on social media via @afronativeghana
Ghanaian Fashion Designer, Sally Torpey Changing The African Narrative Through Fashion.
Sally Torpey is the designer behind the SALLY TORPEY brands Oheemaa™ and the JAK Gentile Giant Collection which is in honor of the former president of Ghana John A. Kufuor. Sally combines her rich sense of design, culture, and heritage, along with inspiration from nature and her environment. She creates and produces simple, elegant, and sophisticated indigenous textiles and clothing for both men and women.
Sally has been a featured designer at the National Art Center of Accra in Ghana at the African Sustainable Eco-Friendly show presented by Global Women Innovators and Inventors. Her international exposure includes participation in past editions of Miami Fashion Week, as well as independent shows during New York Fashion Week and other global fashion destinations.
She is the African Ambassador for the Fashion Business Association of America, where she dedicates her time to helping promote the Africa Fashion industry.
In 2003, Sally founded Sympathy International to educate teens and young women on the importance of female reproductive hygiene. The organization has empowering teenagers and collaborating with the Ghana Aids Commission to provide education in advocacy, care, and support on the prevention of HIV/AIDS in the entire Central Region of Ghana while unearthing entrepreneurial skills.
Some media outlets that have featured Sally are the Afrikan Post, a Washington DC newspaper, Ghana web, Caribbean magazines, The CCWC and Creative Magazine of Miami in Florida, and Washington DC-based Consultancy TheAfricanDream LLC who are also her US representatives. She is also a woman young entrepreneur case study for Growth Cap UK and others. Sally speaks on International platforms across Africa and the US, on fashion business, women empowerment, and personal development matters which she is passionate about.
The Travelers Custom Made Clothing (TCMC)is one of the products created by her. It is a service that provides custom made clothing for travelers during their 3 to 10 days or more stay in Ghana. This is to ensure travelers get quality clothing on the go. TCMC reached its peak during ‘The Year of Return‘ where it expressed the rich Ghanaian and African culture through fashion. Sallet Fashion House has also built the capacity to produce for other designers and brands.
The partnership with the Ministry of Local Government and Rural Development of Ghana to retool Community Development Vocational and Technical Institutes. Partnerships like the one with The JAK Foundation to design a Clothing and Accessories line named after the former President J. A Kufuor have given rise to “JAK-THE GENTLE GIANT CLOTHING AND ACCESSORIES COLLECTION.”
With trade missions in the US and UK respectively, Japan and other places, the opportunities that will help create jobs and empower women and youth economically are promising for Sally and anyone who collaborates with her as she tells her story through Fashion.
On October 3, 2019 Sally was elected as the Accra Regional Treasurer for the Association of Ghana Industries (AGI). She will serve for 2years at the AGI (a non-governmental entity) which is the leading voice of the private sector of Ghana. Visit her website: www.sallytorpey.com for updates and info and find her on Instagram, Facebook, and Twitter as @sallytorpey