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Technology Meets Music at AfroMusicon Accra



In the next few weeks, EchoHouse Ghana in partnership with Innova DDB and Pulse Creatives is hosting Ghana’s first ever music conference. The conference and music festival is themed “The Business of Music”. It will focus on how musicians can use existing platforms and opportunities and capitalize on them to make money from their craft

AfroMusicon will be a three-day event consisting of three major impactful sessions as well as several breakout sessions that will tackle different aspects of the music business industry. It will also include a number of unplugged sessions at different venues simultaneously.

In recent times, Ghanaian music has evolved and one of the significant areas that heavily influences these changes is technology and how easily accessible it has become and allowed Ghanaian music to keep up with artistes outside our borders.

New technology changes the way we approach music, it changes the accessibility of music for artists, and how it’s consumed, every new invention gives a different type of person a different approach to music.

We cannot imagine a world without music streaming, but before this we listened to music on vinyl records, then on cassette tapes, CDs, followed by digital downloads. At every point, technology has and continues to influence music. It was not sudden, and it is a progression; with people finding innovative solutions to existing problems, innovation drives music.

And now that a professional-quality home studio can be assembled with little to no capital, provided you have the right software and programs like FL Studio, Logic Pro and Reason, the gap between the home engineer and the studio engineer now is sometimes as small as the price of their equipment.

At every stage in this progression, it has required people willing to invest and change the status quo, and eventually yielded great rewards for them.

For instance, in Ghana today, we have platforms where tech meets music. We can mention a few like Aftown, GhudMusic and Qisimah, which allow artists to directly monitor how receptive their music is on air, and gather data that gives them information about where the concentration of their fanbase is strong and essentially helps translate these into an income stream of properly utilised.

AfroMusicon will delve into how all these have changed the Ghanaian music industry and what can be done with them to further push the music industry into an even more profitable space for all stakeholders. How do we capitalize on the many opportunities available to us within the existing system? How do we create new opportunities?

To answer these, the event is scheduled to happen in May 2018 in Accra, and is supported by Kuulpeeps, Rogue Lens, digIT, Aftown, BBnZ, DGN, Ameyaw Debrah Media, NYDJ Live Media, George Britton Media, GhudMusic, Enews Ghana and TalkMedia GH.

Join the conversation on and @AfroMusicon on social media.



ATWAG Members Attend Workshop On Culture Reporting And Journalism.



Members of the Arts and Tourism Writers Association of Ghana – ATWAG on Thursday, October 17, 2019 participated in the workshop on Culture Reporting and Journalism.

The Media Sensitization and Training Workshop was put together by the Ghana Culture Forum under the theme, Projecting Our National Culture – The Challenges and Opportunities for the Media Practitioners at the W.E.D. Du Bois Memorial Centre for Pan-African Culture in Accra.

The Dean of the School of Communication Studies at Wisconsin International University College, Prof. Kwame Karikari took participants through Culture Reporting – The Opportunities and Challenges for National Development.

Prof. Karikari in his speech recounted a statement made by Hugh Masakela. He said, one day, people will refer to Africans as “they used to be African” because of how culture has been marginalised in the development process.

He has therefore called for the reeducation on culture by taking advantage of media proliferation.

The Chief Executive of Heritage Development, Akunu Dake also took his turn on Integrating Culture in National Life – The Quest for Relevance and Excellence.

Participants were also trained on key actions and steps in mainstreaming culture in national development and the roles journalist and media practitioners should play in integrating culture in national development.

Special Guests of Honor at the Ghana Culture Forum on Media Sensitization and Training Workshop was the Deputy Minister of Tourism, Arts and Culture, Hon. Dr. Ziblim Iddi and the Deputy Minister of Chieftaincy and Religious Affairs, Hon. Paul Essien.

Nana Otuo Owoahene Acheampong, General Secretary of the Ghana Culture Forum in his opening speech stressed the need for capacity building in culture and ratified conventions.

The Ghana Culture Forum – GCF is a membership based civil society consultative forum. It is a network of cultural practitioners, activists and organizations united around a common vision of affirming the cultural foundations of development and enhancing the cultural sector.

The GCF serves as an umbrella body for its members and is bound by the principle of collective leadership and action which however does not exempt each of the members of their individual responsibility for specific functions or tasks.


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Seminars and Conferences

Sarkodie Joins Samini, Wanluv Kubulor To Speak At 2019 ACCES Music Conference.



The multi award-winning rapper will be at the pan-African music trade event to share his rich experience as a leading figure in the Ghanaian and African music industry.

The ‘Saara’ hitmaker will take part in ACCES' popular Conversations series alongside Ditto Music founder and CEO Lee Parsons, in a session that will focus on Sarkodie's career as an artist, entrepreneur and philanthropist. The discussion will address such areas as music distribution, management, branding and collaborations, among others. It will also give Sarkodie an opportunity to share his views on the evolution of the music business on the continent in a global context.

The ACCES Conversations series have previously featured renowned music industry professionals like Mr Eazi, Blinky Bill, Blick Bassy and former Fela Kuti manager Rikki Stein.

Sarkodie will be at ACCES 2019, fresh from winning the Best International Flow Award at the 2019 BET Hip Hop Awards. He joins already confirmed speakers including Akon, fellow Ghanaian artists Samini and Wanlov the Kubolor as well as Chocolate City vice-president Aibee Abidoye (Nigeria), Boulevard Festival co-director Hicham Bahou (Morocco), TRUE Africa founder and editor-in-chief Claude Grunitzky (Togo/UK), Simfy OTT music services head Oye Akideinde (Nigeria), Boomplay Ghana manager Elizabeth Ntiamoah (Ghana), artist and music producer Kofi 'IamBeatMenace' Boachie-Ansah (Ghana) and Grammy-nominated musician, author and rights activist Mark Levine (US).

This year’s ACCES programme will feature more than 80 speakers from around the globe, and 13 bands from different African countries that will entertain delegates over the three days of the conference. 

Registration for the event is mandatory – reserve your seat now. African delegates register for free.


ACCES is a pan-African trade event for music industry players to exchange ideas, discover new talent and create business linkages. ACCES is held in a different African city every year, attracting active music industry players from across the globe.

ACCES is organised by the Music In Africa Foundation, a non-profit and pan-African organisation, in partnership and with the support of Siemens Stiftung, Goethe-Institut, Afrikayna, Reeperbahn Festival, Alliance Française, BMG, Africa Art Lines, Afrikayna, the Gold Coast Hub, the Prince Claus Fund and the ANT Mobility Grant from Pro Helvetia Johannesburg, financed by the Swiss Agency for Development and Cooperation (SDC).

This year ACCES has a partnership with Reeperbahn Festival – one of the most important meeting places for the music industry worldwide and Europe's largest club festival based in Hamburg, Germany. The partnership creates a framework for the festival to collaborate with ACCES in facilitating sustainable business engagements and exchange between European and African music businesses and professionals, as well as the provision of performance opportunities to musicians in both territories.


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Seminars and Conferences

Ghana To Host Africa’s First Ever Global SDGs Youth Summit.



Ghana has been announced as the first Country to host the Global SDGs Youth Summit – Africa’s biggest SDGs Youth Summit.

Lead by the tireless work and Advocacy of His Excellency President Nana Addo Dankwa Akufo-Addo, who is also the Co-Chair of the Eminent Group of Sustainable Development Goals Advocates appointed by the Secretary General of the United Nations, António Guterres, with the mandate to support the Secretary-General in his efforts to generate momentum and commitment to achieve the SDGs by 2030, the Advocates have been working to promote the universal sustainable development agenda, to raise awareness of the integrated nature of the SDGs, and to foster the engagement of new stakeholders in the implementation of these Goals.

Due to the extraordinary work and dedication by the SDGs Advisory Unit at the Office of the President, Ghana is once again writing history as the first country to host the Global SDGs Youth Summit. Over a 1000 young people from 25 countries will be in attendance alongside some of the most prominent youth speakers and activists from across the world.

At the GLOBAL SDGS YOUTH SUMMIT, the sole focus is to activate young people to contribute towards the achievement of the Sustainable Development Goals (SDGs).

The platform embraces young people’s diversity in all its forms. Together with partners around the world, the event is vested in ensuring that youth develop the leadership, technical, and global citizenry skills needed for the achievement of the Sustainable Development Goals.

Rooted in the belief of youth as problem-solvers, change-makers, and leaders, the events and its related initiatives are catalysts for change. The Summit is guided by all 17 Sustainable Development Goals.

Head of Global Operations, Amb. Kwame A.A Opoku remarked “Our mission is to empower and connect young leaders and change-makers from across the continent to strive together to create a sustainable world free of war, oppression, exclusion, and poverty. Through a global network, programs, action, we are harnessing the power of collaboration as a catalyst for greater understanding, shared learning, and sustainable action with a regional focus on the SDGs.”

According to the Head of Global Strategies and Ambassador for Tourism, Arts & Culture Matthew Mensah, young people need to be empowered towards the achievement of the SDGs. “Provided with the necessary toolsets, opportunities and support, young people will be a driving force in not only reversing the Climate decline but also achieving the United Nations SDGs by 2030 and the African Union 2030 Agenda” he added.

The event is in partnership with the SDGs Advisory Unit at the Office of the President, Reset Global People, Global Health PR, AWAKE, Ghana Tourism Authority, Visit Ghana, Year of Return, GIPC, Youth Employment Agency, University of Ghana, Azania Chamber of Commerce and Global Media Alliance and DDP.

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Patoranking Thrill Paul Kagame, Others At Youth Connekt Africa Summit – 19 In Rwanda.



African reggae/dancehall, superstar Patoranking, graced the Youth Connekt Africa Summit recently in Kigali, Rwanda, speaking briefly to over 7,000 representatives from across Africa, on his take as an artist from Nigeria; on the relationship between youths and the government.

He highlighted a few issues we share as Africans relating with each other, one of which is our lack of love for one another, the boundaries built high in the form African visas and other man-made obstacles that prevent us from embracing and communicating with one another.

He also got to meet the longest ruling President of Rwanda- President Paul Kagame, who has not only changed the face of Rwanda as a country but has also invested in its youth, yielding huge returns for the country. Youth Connekt Africa Summit is a gathering of African youths and personalities to discuss, share, iron out, impact and create a change amongst Africans, building more networking opportunities for African youth and representatives from all over Africa.

An energetic, yet engaging performance from the African superstar at the concert later that night had everyone, dignitaries included on their feet, gyrating to his catalogue of hits. Performing live with his band- Fire Republik was the highlight of the night.

On his last day in the city of a thousand hills, Patoranking paid his respects at the Kigali Memorial Centre to the Rwandans that lost their lives in the Genocide of 1994. His last night in Rwanda had him at dinner with Chelsea FC legend, Didier Drogba whom he met earlier at the memorial.

We can boldy say that this is definitely not the last visit to Rwanda by the award-winning artist as he has shared her tears and called her his home also.


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