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Caroline Esinam Adzogble Partners Webster University To Give 20 More Scholarships Under Her Caroline Excellence Awards

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Caroline Esinam Adzogble has welcomed the first Ghanaian based University to her Caroline Excellence Awards. Webster University Ghana, one of the nation’s top universities has just been announced as the first and only Ghanaian based university to join the Caroline Excellence Awards scheme for the 2018/19 phase. Webster is an American University with a campus branch in Ghana and joins the likes of The American University of Malta, Brunel University, National College of Ireland, Middlesex University and the University of Nicosia. This bring to 120 the total number of students to receive the Scholarship under the Excellence Awards.

The Caroline Excellence Awards, according to a press statement, is committed to awarding $1M worth of partial and full scholarships to 100 brilliant but needy African students each year. The Awards scheme is an initiative of Ms. Caroline Esinam Adzogble under her Mercy Heart Foundation.

The Caroline Excellence Awards will be awarded to meritorious students in Africa who have demonstrated a strong academic track record but have no financial backing to further their education at tertiary level.

Scholarships can be redeemed for Spring, Summer and Fall enrollment seasons each year and are open to final year Senior High School students and high school graduates only.

Although students from all African countries can apply, priority will be given to Students based in Ghana, Nigeria, Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Zimbabwe, Senegal and Togo.

Applications are open from now till December 20th, and can only be submitted through the “Admission in 30minutes” App available on the Google Play Store and Apple App Store or through the website at https://admissionin30minutes.com/caroline-excellence-awards

Winners will be announced on January 13, 2019, and Caroline will embark on a tour commencing on January 21, 2019, to award all 100 recipients in their various countries. However early decisions will be made and winners announced for entries available for the Spring opening.

“I am extremely excited to have Webster join our distinguished list of Partners who are committed to seeing equitable distribution of quality education across the continent. The last one week has seen over 2000 applicants and that really excites us. We strongly believe that the addition of Webster will go a long way to prove our dedication to our cause and our believe in institutions on the continent as well. I am still on the quest to uplift education in Africa” an excited Caroline remarked.

 

Business

President Akuffo-Addo Honored By The International Democrat Union.

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The President of Ghana, H.E. Nana Addo-Dankwa Akufo-Addo, has been honoured by the International Democrat Union (IDU), for his unwavering commitments to upholding the tenets of democracy and good governance in Ghana and across the African continent.

The International Democrat Union is a global alliance of centre-right to right wing political parties as well as like-minded organizations and think-tanks, that is dedicated to promoting democracy and conservative philosophy across the globe. It is comprised of 104 associate and full members in over 94 countries, and headquartered in Munich, Germany.

The IDU and DUA delegation had various political parties from about 18 countries in Africa, who practice center-right democratic conservative ideologies. Also, present were representatives of the Conservative Party and Westminster Foundation in UK, leaders of the New Patriotic Party, Konrad Adenauer Stiftung in Germany, among others.

President Nana Addo Dankwah Akuffo-Addo was conferred an Honorary Patron of the Democratic Union of Africa (DUA), which is the African Chapter of the IDU.

Receiving the plaque of honour on behalf of President Akufo-Addo, who is out of the jurisdiction on official duty, His Excellency The Vice President, Dr. Alhaji Mahamudu Bawumia thanked the IDU/DUA delegation for the gesture and assured them of the party and government’s unrelenting support to the cause of the global alliance.

The Vice President indicated that, the New Patriotic Party and the government of Nana Addo Dankwa Akufo-Addo believe in the application of conservative democratic principles, the operation of strong private sector dominated market economies, with good management of public finances, as this provides the most effective platform for Africa’s development.

Vice President, Dr. Alhaji Mahamudu Bawumia applauded the institutions for the roles they continue to play in deepening democracy across the world.

By: Gerrard-Israel

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Emirates Celebrates 15 Years Of Connecting Ghana To The World.

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Emirates has celebrated a milestone in its operation in Ghana, marking 15 years of service to the country.

A statement copied to the Ghana News Agency and signed by Madam Akosua Ogyiri, the Principal Communications Officer of Stratcomm Africa, noted that the first Emirates flight flew into the Kotoka International Airport in January 2004, and the airline has since carried close to 1.6 million passengers between Accra and Dubai and its network.

The airline according to the statement started operations in Ghana with three flights a week, increasing to six flights a week in March 2005.

It said the airline currently operates daily thus, Abidjan – Accra – Dubai flights to over 150 destinations via its Dubai hub but is set to increase to 11 weekly flights from June 2, this year following an announcement of four additional weekly flights to Accra.

For over a decade and a half, Emirates had stayed committed to not only connecting Ghanaians to the world, but also developing Ghana’s aviation industry.

“October 2018 saw Emirates operate the country’s first A380 to Accra, partnering with the Airport to test its operations and infrastructure to accommodate an A380 service,” the statement said.

According to the statement, Ms Cathy Wesley, the Country Manager for Emirates, said: “Africa is one of Emirates’ key growth regions in its global network and Ghana is an important market for Emirates. In 2018, Emirates carried over 180,000 passengers between Accra and Dubai, and we are committed to facilitating trade, tourism and cargo exports in the years to come”.

Top Emirates destinations that Ghanaians travel to include United Arab Emirates, China, USA, Singapore, India and London.

“On all Emirates’ flights, customers can look forward to hours of entertainment on the award-winning inflight entertainment system, ice which offers over 4,000 channels of on demand audio and visual entertainment, from the latest movies, music, audio books and games, as well as family friendly products and services for children, including complimentary toys, kids’ meals and movies, the statement noted.

It explained that since 2006, Emirates SkyCargo remained a key enabler in facilitating global trade in Ghana by carrying a total of over 73,000 tonnes of cargo to and from Ghana.

Emirates SkyCargo, according to the statement, has also facilitated the export of over 41,000 tonnes of cargo with majority of them being fruits and precious metals.

It stated that, on the Accra – Dubai route, Emirates operates the B777-300ER Aircraft which is one of the most technologically advanced and efficient aircrafts in the world, adding that the Aircraft’s advanced wing design, efficient engine and light structure makes more efficient use of fuel.

“This means significantly less emissions than similar aircrafts, making it one of the most ‘green’ long range commercial aircraft types”.

Commenting on the milestone, Madam Sylvia Baah, Emirates Airport Service Manager, who has worked with Emirates since 2004, cited the one-off A380 service to Accra in 2018 as one of the memorable moments in her career at Emirates.

She explained that, “the past 15 years have been fulfilling, rewarding and exciting. I feel very proud to be a part of this amazing journey with Emirates, and to know that we are part of a larger team that brings the vision of a ‘better’ travel experience to life for Ghanaians.”

Travelers on board of all Emirates flights get to experience Emirates’ award-winning multinational cabin crew, of which over 120 are Ghanaians, while enjoying a chef prepared regionally inspired meal such as “Waakye” or “Jollof” using the freshest ingredients, accompanied by a wide range of complimentary wines and beverages, the statement disclosed.

It said the Airline currently has a total fleet count of 274 aircrafts and can boast of the youngest fleet in the industry.

Source: Ghana Business News

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8 Effective Ways To Promote Your Business On Social Media.

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Getting started with social media marketing can be intimidating. You don’t need to stress. Here are eight tips for effectively promoting your business on social networks.

  1. Choose the Right Platforms
    There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.

When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.

You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.

2. Create a Calendar
Scrambling to create posts at the last minute can lead to low-quality content. A lack of organization can lead to repeated posts or a lull in your presence on one of your channels. Creating social media content calendars can help avoid those mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them, and track your progress toward them.

To make a content calendar, use a regular calendar for each social media channel and plan out your posts in advance, complete with hashtags, links, images and other content.

3. Encourage Engagement
Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. In order to take advantage of social capability, you need to encourage interaction.

Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Doing research on your audience can help you figure out what they might like.

4. Don’t Over-Promote
One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.

Promoting yourself is okay every once in a while. Some marketers go by the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based. In these other six posts, you could share articles, comment on current events or ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell too hard.

5. Share Video
Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers.

Visual content stands out as people scroll through their social feeds, so they’re more likely to view it and engage with it. It also allows you to say more than you could in a typical post without taking up much room. Create interesting, narrative-driven video in order to get the best reaction.

6. Address Problems Quickly
Hopefully you receive mostly positive feedback on social media. Occasionally you may encounter someone who is upset, argumentative or has something negative to say about your company.

You should carefully monitor mentions of your brand on social channels, so you can catch issues before they escalate. If you spot a problem, engage with the person by publicly apologizing if necessary and offering to solve the problem over a direct message exchange. This way, people who see the post know you were responsive but don’t have to see all the specifics of the issue.

7. Build a Community
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.

When you build a community around your brand, the people within that community will engage with each other and help to promote your content. You could even try reaching out to exceptionally influential social media users and asking them to help you by reviewing a product or mentioning you in a post.

8. Provide Value
Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some way.

This aspect of social media is what attracts the right customers to your business, makes people want to follow you on social sites and helps content to spread. Master this, and you’ll be a big step closer to a successful social media marketing campaign.

With nearly 3 billion active users, social media is a potential goldmine of new customers and current patrons who could become repeat customers. Create a good social campaign, and you’ll be able to connect with some of those people and grow your customer base.

To be grounded on how to apply social media management for your business, then you need to attend this Event.
See Details Below

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Saturday, February 2
10:00 AM – 02:00 PM
18 Afolabi Aina Street Off Allen Ikeja Lagos
Registration Fee: N10,000
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SOCIAL MEDIA FOR BUSINESS 10k
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Valentine Olibey
For: Digital adplanet
Call:09038809800,07063343162
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Website:digitaladplanet.com

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”Ghana Is The Most Ideal Country For Investing” – Pres. Akuffo-Addo.

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President Nana Addo Dankwa Akuffo-Addo has revealed that, Ghana is the most ideal country in West Africa to establish an assembly base, and noted that all the economic indices which had gone haywire prior to his assumption of office are now pointing in the right direction.

According to President Akuffo-Addo, Ghana is the second largest economy in West Africa making it porous and a well-position for investors to sow their seeds for a deserved income. Nana Akuffo-Addo stated that, Ghana is looking upon itself as the gateway to Africa, and to a market of some 350million people, which is scheduled to go up to 500million.

This comes at the back after French multinational automobile manufacturer, Renault, is considering the establishment of an automobile assembly plant in Ghana , following in the footsteps of Volkswagen, Nissan and Sinotruck who will, this year, establish assembly plants in Ghana.

Vice President and Chairman of the Africa-Middle-East-India(AMI) Region at Renault, Fabrice Cambolive, made this known on Monday, 28th January, 2019, when he paid courtesy call on the President of the Republic, Nana Akuffo-Addo, at the seat of nation’s presidency, Jubilee House.

Already, Global car manufacturing giants, Volkswagen, Sinotruk, and Nissan are expected to establish their assembly plants in Ghana this Year.

Speaking at the meeting, Mr. Cambolive stated that, they’ll be delighted to import their products into the country, should their policy collide with the policies of the country, adding that, they’ve noticed a lot of values in the country, hoping that, it will be able to concretize it in a really hard long-term project.

Renault is a French company is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses,/coaches and autorail vehicles.

According to the Organisation Internationale des Contructeurs d’Automobile, in 2016 Renault was the ninth biggest automaker in the world by production of volume. By 2017, the Renault-Nissan-Mitsubishi Alliace had become the world biggest seller of light vehicles, bumping Vilkswagen AG of the top spot.

Headquartered in Boulogne-Billancourt, near Paris, the Renault group is made up of the namesake Renault marque and subsidiaries, Alphine, Automobile Dacia from Romania, Renault Samsung Motors from South Korea, and the AvtoVAZ from Russia.

Renault has a 43.4% controlling stake in Nissan of Japan, and a 1.55% stake in Daimler AG of Germany(since 2012, Renault manufactures engines for Dailmer’s Mercedes A-Class and B-Class cars)

Renault also owns subsidiaries RCI Banque( automotive financing), Renault Retail Group (automotive distribution) and Motrio(automotive parts). Renault has various joint ventures, including Oyak-Renault(Turkey), Renault Pars(Iran). The French government owns 15% share of Renault.

By: Gerrard-Israel

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