Getting started with social media marketing can be intimidating. You don’t need to stress. Here are eight tips for effectively promoting your business on social networks.
- Choose the Right Platforms
There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.
When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.
You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.
2. Create a Calendar
Scrambling to create posts at the last minute can lead to low-quality content. A lack of organization can lead to repeated posts or a lull in your presence on one of your channels. Creating social media content calendars can help avoid those mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them, and track your progress toward them.
To make a content calendar, use a regular calendar for each social media channel and plan out your posts in advance, complete with hashtags, links, images and other content.
3. Encourage Engagement
Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. In order to take advantage of social capability, you need to encourage interaction.
Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Doing research on your audience can help you figure out what they might like.
4. Don’t Over-Promote
One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.
Promoting yourself is okay every once in a while. Some marketers go by the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based. In these other six posts, you could share articles, comment on current events or ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell too hard.
5. Share Video
Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers.
Visual content stands out as people scroll through their social feeds, so they’re more likely to view it and engage with it. It also allows you to say more than you could in a typical post without taking up much room. Create interesting, narrative-driven video in order to get the best reaction.
6. Address Problems Quickly
Hopefully you receive mostly positive feedback on social media. Occasionally you may encounter someone who is upset, argumentative or has something negative to say about your company.
You should carefully monitor mentions of your brand on social channels, so you can catch issues before they escalate. If you spot a problem, engage with the person by publicly apologizing if necessary and offering to solve the problem over a direct message exchange. This way, people who see the post know you were responsive but don’t have to see all the specifics of the issue.
7. Build a Community
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.
When you build a community around your brand, the people within that community will engage with each other and help to promote your content. You could even try reaching out to exceptionally influential social media users and asking them to help you by reviewing a product or mentioning you in a post.
8. Provide Value
Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some way.
This aspect of social media is what attracts the right customers to your business, makes people want to follow you on social sites and helps content to spread. Master this, and you’ll be a big step closer to a successful social media marketing campaign.
With nearly 3 billion active users, social media is a potential goldmine of new customers and current patrons who could become repeat customers. Create a good social campaign, and you’ll be able to connect with some of those people and grow your customer base.
To be grounded on how to apply social media management for your business, then you need to attend this Event.
See Details Below
Saturday, February 2
10:00 AM – 02:00 PM
18 Afolabi Aina Street Off Allen Ikeja Lagos
Registration Fee: N10,000
See banner below for more details
SOCIAL MEDIA FOR BUSINESS 10k
Hope to see you there,
For: Digital adplanet
©2019 . | .
”Government Changing The Face Of Transport In Ghana” – Min. Of Trans. Kwaku Ofori.
Minister incharge of Transport, Hon. Kwaku Ofori Asiamah has announced Government’s efforts in improving and developing the transport sector of the country.
Hon. Kwaku mentioned that Ghana’s two main ports namely Tema and Takoradi are currently being modernized and well positioned to become the leading container hub and beacon of trade and industry in West Africa sub region.
He explained that, at the Tema Port, the construction of four dedicated container terminals to respond to the increasing volumes and address infrastructure deficit is currently underway adding that, the first two berths of 16 meters draft will be completed and operationalized by the end of the 2nd quarter this year.
Hon. Kwaku Ofori revealed that, the Takoradi port is also to have a facelift with the development of a Multi-Purpose Container Terminal by a Ghanaian owned Company ibistek at a cost of US$450 million and for the first time in the history of the country, Ibistek a wholly owned Ghanaian company has been engaged to develop this landmark project.
The Minister, in an address with the press at a Meet-The-Press series held at the Ministry of Information, acknowledged the efforts of his outfit in bringing remarkable improvement and transformation to Ghana’s transport sector. According to him, his outfit has engaged in several interventions to help facelift the transport system in the country.
Hon. Kwaku Ofori Asiamah cited Government’s plans to revamp the Tema Shipyard and Drydock which has been in a deplorable state in previous times, stating that, through the assistance of the Ghana Ports and Harbours Authority, some operational equipment was procured for the shipyard.
According to the Minister, measures have also been put in place to improve the safety and livelihood of the communities along the Volta Lake, revealing that, construction and rehabilitation of ferry landing sites and facilities along the Lake are ongoing at the Dambai and Dambai Overbank, Yeji, Mekango and Agordeke and works are progressing steadily.
The Honorable Minister also revealed that Government is working tirelessly to ensure the enactment of requisite legislation to improve the maritime sector. According to him, the Ghana Maritime Authority in collaboration with the Ministry of Transport is taking steps to some draft legislations which include the Ghana Shipping (Carriage of Containers) Regulations, 2018; Ghana Maritime Authority (Fees and Charges) Regulations, 2018; Ghana Shipping (Cabotage) Regulations, 2018.
Hon. Kwaku Ofori Asiamah also informed the Press that an additional amount of GHc6.5million to the National Road Safety Commission to address road safety issues and also tackle the predominant factors that contribute to road crashes in the country.
According to Him, the National Road Safety Commission has completed the construction of eight Emergency Response Centers at the Asuboi, Bunso Junction, Asankare and Juaso on the Accra-Kumasi Highway; Toje (near Kasseh) and Nogokpo on the Accra – Aflao Highway; Okyereko and Apam Junction on the Accra – Takoradi Highway to enhance capacity for response of victims to road traffic crashes.
The Minister incharge of Transport, Hon. Kwaku Ofori Asiamah also pointed the massive automation operations of the Driver and Vehicle Licensing Authority (DVLA) as a major development in the Road Transport Service Sub-Sector. He stated that this has led to a new work flow to reduce fraudulent practices, revenue leakage, and effective and efficient service delivery.
SONA 2019: Gov’t Acquires A 40million Dollar Grant To Elevate The Creative Arts Sector.
President of the 4th Republic Of Ghana, Nana Addo Dankwa Akufo-Addo has alluded to his proclamation of this year as the "Year of Return" for all Africans in the diaspora.
According to him, The "Year of Return" is to commemorate the "400th anniversary of the arrival of the first 20 West African slaves in the Commonwealth of Virginia in what was to become the United States of America.
President Nana Akufo-Addo revealed that, his addministration intend to use the symbolism of this ‘Year of Return’ to bring together Africans, persons of African descent and all well-wishers of freedom to strengthen the commitment to ensuring the blacks in their history.
Meanwhile, President Nana Akufo-Addo has revealed that, an ebullience 40-million dollar grant has been established by authority; given authoritative approval, by the World Bank to elevate current state of Ghana's tourism and Creative Arts sector.
According to President Nana Addo Dankwa Akuffo Addo, the 40 million dollar privilege that has been granted, will help develop, enhance and make Ghana an attractive tourist site to tourists across the globe at large.
Delivering his third State Of The Nation's Address(SoNA) since assuming office, on the floor of Parliament before members of the Legislative House, on Thursday, February 21, 2019, President Akuffo-Addo stated that, the New Patriotic Party administration is relevant to the progress of tourism in the country and so has put pragmatic steps in place to support the Tourism Ministry and its agencies.
According to the Commander-In-Chief Of The Ghana Armed Forces, the Tourism Ministry under the auspices of his administration has bestirred a campaign dubbed "See Ghana, Eat Ghana, Wear Ghana and Feel Ghana" to inculcate a sense of patronizing made-in-Ghana products on the minds of Ghanaians and its diaspora.
President Akufo-Addo revealed that, beneath the See Ghana, Eat Ghana, Wear Ghana and Feel Ghana campaign, the Ghana Tourism Authority recorded a 20 percent growth since its launch to cover to over 600,000 visitations to various tourist sites. The World Bank has approved 40-million dollar grant to support the Tourism Ministry and its agencies to help upgrade tourist facilities.
President Akuffo-Addo Honored By The International Democrat Union.
The President of Ghana, H.E. Nana Addo-Dankwa Akufo-Addo, has been honoured by the International Democrat Union (IDU), for his unwavering commitments to upholding the tenets of democracy and good governance in Ghana and across the African continent.
The International Democrat Union is a global alliance of centre-right to right wing political parties as well as like-minded organizations and think-tanks, that is dedicated to promoting democracy and conservative philosophy across the globe. It is comprised of 104 associate and full members in over 94 countries, and headquartered in Munich, Germany.
The IDU and DUA delegation had various political parties from about 18 countries in Africa, who practice center-right democratic conservative ideologies. Also, present were representatives of the Conservative Party and Westminster Foundation in UK, leaders of the New Patriotic Party, Konrad Adenauer Stiftung in Germany, among others.
President Nana Addo Dankwah Akuffo-Addo was conferred an Honorary Patron of the Democratic Union of Africa (DUA), which is the African Chapter of the IDU.
Receiving the plaque of honour on behalf of President Akufo-Addo, who is out of the jurisdiction on official duty, His Excellency The Vice President, Dr. Alhaji Mahamudu Bawumia thanked the IDU/DUA delegation for the gesture and assured them of the party and government’s unrelenting support to the cause of the global alliance.
The Vice President indicated that, the New Patriotic Party and the government of Nana Addo Dankwa Akufo-Addo believe in the application of conservative democratic principles, the operation of strong private sector dominated market economies, with good management of public finances, as this provides the most effective platform for Africa's development.
Vice President, Dr. Alhaji Mahamudu Bawumia applauded the institutions for the roles they continue to play in deepening democracy across the world.
Emirates Celebrates 15 Years Of Connecting Ghana To The World.
Emirates has celebrated a milestone in its operation in Ghana, marking 15 years of service to the country.
A statement copied to the Ghana News Agency and signed by Madam Akosua Ogyiri, the Principal Communications Officer of Stratcomm Africa, noted that the first Emirates flight flew into the Kotoka International Airport in January 2004, and the airline has since carried close to 1.6 million passengers between Accra and Dubai and its network.
The airline according to the statement started operations in Ghana with three flights a week, increasing to six flights a week in March 2005.
It said the airline currently operates daily thus, Abidjan – Accra – Dubai flights to over 150 destinations via its Dubai hub but is set to increase to 11 weekly flights from June 2, this year following an announcement of four additional weekly flights to Accra.
For over a decade and a half, Emirates had stayed committed to not only connecting Ghanaians to the world, but also developing Ghana’s aviation industry.
“October 2018 saw Emirates operate the country’s first A380 to Accra, partnering with the Airport to test its operations and infrastructure to accommodate an A380 service,” the statement said.
According to the statement, Ms Cathy Wesley, the Country Manager for Emirates, said: “Africa is one of Emirates’ key growth regions in its global network and Ghana is an important market for Emirates. In 2018, Emirates carried over 180,000 passengers between Accra and Dubai, and we are committed to facilitating trade, tourism and cargo exports in the years to come”.
Top Emirates destinations that Ghanaians travel to include United Arab Emirates, China, USA, Singapore, India and London.
“On all Emirates’ flights, customers can look forward to hours of entertainment on the award-winning inflight entertainment system, ice which offers over 4,000 channels of on demand audio and visual entertainment, from the latest movies, music, audio books and games, as well as family friendly products and services for children, including complimentary toys, kids’ meals and movies, the statement noted.
It explained that since 2006, Emirates SkyCargo remained a key enabler in facilitating global trade in Ghana by carrying a total of over 73,000 tonnes of cargo to and from Ghana.
Emirates SkyCargo, according to the statement, has also facilitated the export of over 41,000 tonnes of cargo with majority of them being fruits and precious metals.
It stated that, on the Accra – Dubai route, Emirates operates the B777-300ER Aircraft which is one of the most technologically advanced and efficient aircrafts in the world, adding that the Aircraft’s advanced wing design, efficient engine and light structure makes more efficient use of fuel.
“This means significantly less emissions than similar aircrafts, making it one of the most ‘green’ long range commercial aircraft types”.
Commenting on the milestone, Madam Sylvia Baah, Emirates Airport Service Manager, who has worked with Emirates since 2004, cited the one-off A380 service to Accra in 2018 as one of the memorable moments in her career at Emirates.
She explained that, “the past 15 years have been fulfilling, rewarding and exciting. I feel very proud to be a part of this amazing journey with Emirates, and to know that we are part of a larger team that brings the vision of a ‘better’ travel experience to life for Ghanaians.”
Travelers on board of all Emirates flights get to experience Emirates’ award-winning multinational cabin crew, of which over 120 are Ghanaians, while enjoying a chef prepared regionally inspired meal such as “Waakye” or “Jollof” using the freshest ingredients, accompanied by a wide range of complimentary wines and beverages, the statement disclosed.
It said the Airline currently has a total fleet count of 274 aircrafts and can boast of the youngest fleet in the industry.
Source: Ghana Business News
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