Getting started with social media marketing can be intimidating. You don’t need to stress. Here are eight tips for effectively promoting your business on social networks.
- Choose the Right Platforms
There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.
When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.
You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.
2. Create a Calendar
Scrambling to create posts at the last minute can lead to low-quality content. A lack of organization can lead to repeated posts or a lull in your presence on one of your channels. Creating social media content calendars can help avoid those mistakes and lead to more effective posts. Content calendars also help you create goals and strategies for meeting them, and track your progress toward them.
To make a content calendar, use a regular calendar for each social media channel and plan out your posts in advance, complete with hashtags, links, images and other content.
3. Encourage Engagement
Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. In order to take advantage of social capability, you need to encourage interaction.
Post content that people want to read, ask questions and like, repost and comment on other users’ posts. Doing research on your audience can help you figure out what they might like.
4. Don’t Over-Promote
One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see.
Promoting yourself is okay every once in a while. Some marketers go by the one-in-seven rule, which says that for every one directly promotional post, six others should be content-based. In these other six posts, you could share articles, comment on current events or ask a question. You don’t have to entirely avoid mentioning your brand in these posts; just be careful not to sell too hard.
5. Share Video
Visual content works well on social media. Video content, especially, is ideal for grabbing people’s attention as well as conveying your personality and passion to your customers.
Visual content stands out as people scroll through their social feeds, so they’re more likely to view it and engage with it. It also allows you to say more than you could in a typical post without taking up much room. Create interesting, narrative-driven video in order to get the best reaction.
6. Address Problems Quickly
Hopefully you receive mostly positive feedback on social media. Occasionally you may encounter someone who is upset, argumentative or has something negative to say about your company.
You should carefully monitor mentions of your brand on social channels, so you can catch issues before they escalate. If you spot a problem, engage with the person by publicly apologizing if necessary and offering to solve the problem over a direct message exchange. This way, people who see the post know you were responsive but don’t have to see all the specifics of the issue.
7. Build a Community
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.
When you build a community around your brand, the people within that community will engage with each other and help to promote your content. You could even try reaching out to exceptionally influential social media users and asking them to help you by reviewing a product or mentioning you in a post.
8. Provide Value
Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some way.
This aspect of social media is what attracts the right customers to your business, makes people want to follow you on social sites and helps content to spread. Master this, and you’ll be a big step closer to a successful social media marketing campaign.
With nearly 3 billion active users, social media is a potential goldmine of new customers and current patrons who could become repeat customers. Create a good social campaign, and you’ll be able to connect with some of those people and grow your customer base.
To be grounded on how to apply social media management for your business, then you need to attend this Event.
See Details Below
Saturday, February 2
10:00 AM – 02:00 PM
18 Afolabi Aina Street Off Allen Ikeja Lagos
Registration Fee: N10,000
See banner below for more details
SOCIAL MEDIA FOR BUSINESS 10k
Hope to see you there,
For: Digital adplanet
©2019 . | .
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He stated that as a business person he made a business decision not to benefit right away but to help grow it for generational value.
NAM 1 was answering questions from media men & women at a press conference to address the well-publicized issues surrounding his institutions.
After its founding, Zylofon Music signed top music artistes Stonebwoy, Shatta Wale, Becca, Highlife act Kumi Guitar, rapper Kumi Guitar and gospel musician Joyce Blessing.
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Caroline Esinam Adzogble; a seasoned Educational consultant and a champion for better educational opportunities across Africa, adds this to her many achievements in the sector of education across the continent.
The role she says will come with scholarship opportunities for potential post graduate students across Africa; A chance to further your education in a university that gives you first hand opportunities to work and study at the same time.
After 5 years of running educational consultancy services under her firm ‘IAES’ in Ghana, Caroline makes this new move under the International University Services; an educational firm based in Europe.
The GOA institute of management; is a top ranking postgraduate university in the GOA province of India. Interested students can email [email protected] or visit the IUS website www.theiuservices.com for more information about it’s partnerships with global universities.
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Mike Tyson is building a cannabis empire and soaking up ever blissful moment of it, literally. The weedtrepreneur recently revealed on his star-studded podcast that he and his crew basically smoke 10 tons of weed every single month at his marijuana resort, Tyson Ranch.
ICYMI: 52-year-old Mike Tyson is living a retired man’s dream! After putting up his boxing gloves, Mike made a swift career change, buying 420-acres of land in California City to run a company called The Ranch Companies, which specializes in all things weed.
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"The proposed plans for Tyson Ranch, Mike Tyson's luxury weed resort.
On his most recent episode of his podcast, Hotboxin' with Mike Tyson, Mike and his co-host, Eben Britton, sat down with Jim Jones to talk about both Mike and Jim’s booming weed businesses. When Mike asked his co-host how much weed he thinks they smoke at their ranch, Eben said, “We smoke 10 tons of weed at the ranch every month,” in which Mike responded, “That’s like $40K.” We were just as surprised as Jim Jones to hear that lofty number!
The former rapper also revealed in the video that he once spent $7 million on a diamond chain! If you were wondering how much dough Mike is raking in from his weed business, he's approximately selling $500,000 worth of cannabis products every month. So it makes sense that they can smoke that much weed and lofty jewelry.
The former fighter went on to dish about his budding weed resort, saying, “We gon’ make this like an oasis in the desert, man.” While you wait in anticipation for Mike Tyson to break ground on his stoner paradise, check out his website here!
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Chief Executive Officer (CEO) of Menzgold Ghana Limited, Nana Appiah Mensah popularly known as NAM 1 has stated that, he will dissertate on the recent developments and state of affairs of the gold dealership entity and his subsidiary companies to the Ghanaian traditional mass communication (broadcasting, publishing, and the Internet) media regarded collectively.
With the location yet to be made known to public, the event is scheduled for Monday, 19th August, 2019 and and has the objective of providing final practical resolutions to all pending teasing, indistinct matters that impeded and retarded the progress of the firm, assuring that, the action of solving the contentious Menzgold fracas will result to a highly possible rebound soon of the gold dealership firm.
He made this statement, Wednesday, 14th August, 2019 via his twitter handle.
Nana Appiah Mensah, was sued for defrauding by false pretences, money laundering, abetment and carrying on deposit-taking business without licence contrary to Section 6 (1) of the Banks and Specialised Deposit-taking Institutions Act. He was accused for illegally obtaining an estimated GHS1.68 billion from his customers.
According to the charge sheet, the money was from 16,000 people who invested a total of GHc1,680,920,000 in the company. The sheet indicated that Mr Appiah Mensah’s two companies — Brew Marketing Consult and Menzgold Ghana Limited; represented by him, have also been charged with defrauding by false pretence.
He arrived in Ghana on July 11, 2019, where he was picked up by security operatives at the Kotoka International Airport and sent to the Criminal Investigations Department (CID) of the Ghana Police Service for interrogation after spending several months in Dubai in another legal battle.
Nana Appiah Mensah was released from police custody on August 5 after he met the reviewed bail conditions. He secured his freedom on bail after his lawyers managed to meet the bail conditions set by an Accra circuit court. The court had initially set bail at ¢1 billion with five sureties.
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